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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

All 25 James Bond movies ranked only by their cars

There is no shortage of lists ranking the best James Bond movies. Ditto lists about the best or worst James Bond cars. I know, I've written some of them. As such, why not combine the two ideas into one new list that ranks all 25 official James Bond movies based exclusively on their cars, or more accurately their car content. I would then pull from my 25 years of James Bond nerddom plus the excellent "Bond Cars: The Definitive History" and our interview with long-time Bond special effects supervisor Chris Corbould to provide tidbits and factoids about the cars and their roles in the movies. And yes(!), this list now includes "No Time to Die," which impresses by adding plenty of car content to the series. It's now available on Blu-ray and download. To determine the list, I considered the inherent coolness of the cars as well as their importance to Bond, film and car history. I considered their importance to the story as well as the quality/excitement of the chases and scenes they participated in. Finally, I tried my best to divorce the car content from my opinions about the movies in general. That my personal list of best James movies looks nothing like this shows I was at least partially successful.     25. 'Moonraker' There are virtually no cars in "Moonraker." None. Oh, there's a gondola on wheels that makes a pigeon do a double-take, but that's not the same thing as a car. Neither is a golf cart. Or an ambulance. Or a space shuttle.   24. 'From Russia With Love' The literary James Bond mostly drove an ancient Bentley, and "From Russia with Love" is the only film in which it appears. It stays parked and the coolest thing that happens (by 1962 standards) is 007 answers its car phone. Thereafter, we get some old cars (even by 1962 standards) driving around Istanbul and a yellow truck. So yeah. Classic Bond film, a must-watch, just not for its car content.   23. 'Dr. No' History records that the first "Bond car" is the Sunbeam Alpine in "Dr. No." The car itself was literally borrowed from a Miss Jennifer Jackson of 53 Lady Musgrave Road in Jamaica for 10 pounds per day for two days during filming. Also, the stunt where it drove under an excavator blocking the road was entirely conceived because the filmmakers showed up to the road they intended to film on and discovered an excavator blocking the thing. Sadly, those are really the only two things interesting about the Alpine, which is a pretty small and dainty thing by Bond car standards.

2015 BMW 4 Series convertibles recalled to fix airbag programming woes

A problem with the airbags on the 4 Series convertible has promoted BMW and the National Highway Traffic Safety Administration to issue a recall for some 2,000 vehicles across the United States. The issue, according to the notice below, relates to the driver's side front airbag, whose timing for deployment may be off. And if the airbag doesn't deploy at the right time in the event of a crash, that's more likely to result in an injury. As a result, BMW of North America is calling in 2,067 vehicles – specifically the 428i, 428i xDrive, 435i and 435i xDrive convertibles of the 2015 model year and manufactured between October 22, 2014, and February 27, 2015. Those units will simply need to have the software in the airbag control module reset, and will begin undertaking that process in April.Related Video: Report Receipt Date: MAR 13, 2015 NHTSA Campaign Number: 15V148000 Component(s): AIR BAGS Potential Number of Units Affected: 2,067 Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2015 428i Convertible, 428i xDrive Convertible, 435i Convertible, and 435i xDrive Convertible vehicles manufactured October 22, 2014, to February 27, 2015. Due to a programming error, the driver's front air bag deployment timing may be incorrect. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) No. 208, "Occupant Crash Protection." CONSEQUENCE: If the driver's front air bag deployment timing is incorrect, there is an increased risk of personal injury in the event of a vehicle crash. REMEDY: BMW will notify owners, and dealers will reprogram the air bag control module with corrected software version, free of charge. The recall is expected to begin in April 2015. Owners may contact BMW customer service at 1-800-525-7417. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.