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2015 Morgan Aero 8 shows a host of upgrades to the Swiss crowds [w/video]

With over 1,250 units made, the Morgan Aero model line has been in production for 15 years – just a blink of an eye for the Morgan Motor Company. The automaker has been in business for over a century and has had a tendency to keep its vehicles in production for decades with frequent upgrades keeping them modern. At the Geneva Motor Show, the company is shaking up the range with a thorough revision for the 2015 Aero 8. Hidden beneath the vintage styling is an improved aluminum chassis with better torsional rigidity and an improved suspension setup. Power comes exclusively from a 4.8-liter V8 from BMW making 367 horsepower, and the Bavarian brand also supplies a new limited-slip differential to get power down at the rear. Buyers can choose between a six-speed manual and a six-speed automatic gearbox. At first glance, the latest Aero 8 bares all the hallmarks of Morgan's classic style with a long hood, prominent shoulders and short rear. The new version is exclusively available as a convertible, although, as these photos show, an optional hardtop is available. The aluminum body is also slightly altered with better aerodynamics up front, and the most obvious change comes at the rear where there's now a clamshell design. The interior also received a new, though still retro-looking dashboard design, and Morgan is touting its improved air conditioning system that reportedly works better in hot weather. Buyers wanting to eschew some of the supple leather inside can opt for a set of carbon seats, instead. With the introduction of the latest Aero 8, Morgan is ending production of both the Aero SuperSports and Coupe in April. Production of the new model then commences in the fourth quarter. Check it out on the Swiss show floor in the gallery above, and see the convertible in motion on some snowy British roads below. Introducing the new Morgan Aero 8 Over 1250 Aero platform cars delivered since 1st generation launch in 2000. New Aero 8 signifies return to soft top motoring within the current Aero range. Significant changes to the aluminium chassis, suspension and vehicle aerodynamics. Powered by a 4.8 litre V8 BMW engine producing 367bhp. Available with 6 speed manual or automatic transmission (with paddle shift). New Hand sculpted aluminium body and revised interior styling. Largest options list of any Morgan sports car to date. The Aero SuperSports and Coupe cease production in April 2015. Production begins during quarter 4 of this year.

BMW warns profits will fall, plans $13.6 billion in cost-cutting

FRANKFURT, Germany — BMW said Wednesday that profits in 2019 will be "well below" last year's, and it will cut 12 billion euros ($13.6 billion) in costs by the end of 2022 to offset spending on new technology. The company said profits would be eroded by higher raw materials prices, the costs of compliance with tougher emissions requirements and unfavorable shifts in currency exchange rates. The Munich-based automaker also faces increased uncertainty due to international trade conflicts that could lead to higher tariffs. "Depending on how conditions develop, our guidance may be subject to additional risks; in particular, the risk of a no-deal Brexit and ongoing developments in international trade policy," said Chief Financial Officer Nicolas Peter. The company forecast a profit margin of 6 to 8 percent for its automotive business, short of the long-term strategic target of 8 to 10 percent, which it said still "remains the ambition" for the company if given "a stable business environment." BMW said it had no plans for layoffs even as it outlined cost saving measures that include dropping half of its engine variants as it seeks to reduce product complexity. The BMW, Mini and Rolls-Royce brands are to get a single sales division. Peter said that given the headwinds to earnings, "we began to introduce countermeasures at an early stage and have taken a number of far-reaching decisions." The company said the measures were needed "to offset the ongoing high level of upfront expenditure required to embrace the mobility of the future." Automakers around the world have faced heavy up-front costs for technology expected to change how people get from one place to another in the next decade. Those include electric cars and renting cars through smartphone apps. Yet the returns from such investments remain uncertain and auto companies face competition from tech firms such as Uber and Waymo. BMW made 7.2 billion euros ($8.2 billion) in net profit last year, down 17 percent from 2017, when it booked a gain of $1 billion from U.S. tax changes. The company faced headwinds from increased tariffs on vehicles exported to China from the United States. It also suffered from turmoil on the German auto market when companies faced bottlenecks getting cars certified for new emissions rules. BMW faces uncertainty from U.S.-China trade tensions that could result in new tariffs if talks do not result in an agreement. U.S.

Bangle urges auto design shakeup, says industry not innovating

Controversial designer Chris Bangle, the man behind the notorious E65 BMW 7-Series "Bangle Butt," has some rather sharp criticism for the current crop of automotive designers in an upcoming full-length interview with Automotive News Europe. The preview, posted on Automotive News, details parts of the interview, with the always vocal Bangle lamenting the state of modern automotive design.
"Even concept cars today simply anticipate the next production model coming down the line. Is this innovation? No. And at the end of the day this is what's preventing car design from moving into a new era." Controversial as Bangle's design philosophy may be, we can't help but think he has a point. His so-called "flame surfacing" at BMW and other stylistic elements had a huge influence on modern automotive design, although as the years have passed, there hasn't been much innovation on the same scale.
Interestingly, Bangle also mentions that he's been courted by a few manufacturers that wanted to install the American as the head of their design teams. He's flatly rejected them, telling ANE, "It's not something you can do part time, you have to do it with all your heart and soul or you're going to get it wrong."