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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW revises X1 to tide it over until replacement

It's been over five years since BMW first introduced the X1 at the 2008 Paris Motor Show, and a bit over a year since it brought the compact crossover to these shores. Soon the Bavarian automaker will replace the X1 with a new model based on the company's new front-drive architecture, but not before it gives it a few updates to keep it fresh.
Set to be unveiled at the Detroit Auto Show next month alongside the Z4 Pure Fusion Design and the new M3 sedan and M4 coupe, the enhanced X1 benefits from some new exterior accents, a spruced-up interior and new technology packed inside.
New air intakes in the bumper and integrated daytime driving lights distinguish the front end, with new wheel and color options available. Inside, certain versions get a new dashboard treatment, among other minor trim updates, and BMW has installed its latest ConnectedDrive suite to keep it up with the times. Scroll down for the full details.

BMW M235i in circuit scrap with legendary E46 M3 CSL

Earlier this month, we brought you news that BMW's one-year wonder, the 2011 1 Series M Coupe, is actually trading for more money today than it did when new. That sort of short-term appreciation is a major rarity with modern production cars, but apparently it's not the only BMW enthusiast coupe to enjoy far-above-average residual values. The not-for-North America 2004 M3 CSL, itself a single-year offering, apparently also fits that description, as we've just learned from Auto Express.
The M3 CSL ruled overseas BMW showrooms a decade ago, with just 1,400 examples built. Based on the well-regarded E46 M3, the rare two-door was relieved of extraneous bits for improved track work and driver fidelity, coming in at around 240 fewer pounds than a garden-variety M3. With carbon-fiber-reinforced plastic bodywork, thinner glass and a lot less sound insulation, the CSL was one of the more raucous cars of its day. Like the 1M Coupe, it was also one of the more connected cars of the era, with a retuned suspension, quicker steering, and a bit more power than its brethren.
As Auto Express points out, a good used one commands about the same money as a brand-new 2014 M235i - the closest thing BMW makes to a 1M Coupe today - which makes this video track battle an interesting new-versus-used showdown. According to AE, a well-sorted used M3 CSL will run UK consumers anywhere between £30,000 and £35,000 - roughly $50,000 to $59,000 US. That's a massive premium over the $10k-17k British buyers can expect to shell out for a comparable standard M3, similar to the story that plays out for the 1M versus lesser 1 Series variants.