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BMW's plans for next plug-in i model, due after 2020

BMW entered the fight in the green car ring with gusto thanks to the one-two punch of the i3 and the i8. However, it seems that there could be a wait ahead before the German's i sub-brand is ready to land another strike at the market. "We are still in the strategic research phase where we brainstorm," Klaus Frohlich, BMW Group development boss, said to Automotive News Europe about the future vehicle. He indicated the next new model to bear the i prefix wouldn't arrive until after 2020. Frohlich also underscored that the sub-brand's products wouldn't be based on a standard BMW product. The German brand was at one point rumored to have a model called either the i5 or i7 on the way that would have added a plug-in hybrid drivetrain to the 5 Series. Frohlich's statement would seem to invalidate that possibility. Although, there's nothing stopping the vehicle from carrying regular BMW branding in the vein of the X5 xDrive40e PHEV. The current i-badged models won't just stagnate on the market in the meantime, though. "We have a minimum 20 percent battery density improvement every three years, thus over the i3 and i8's life cycle, we will offer more performance, more range or a combination of the two," Frohlich said to Automotive News Europe. Sadly, current owners won't be able to upgrade to the improved parts, though. Rumors about a third i sub-brand model go back years with much of the talk swirling around the i5. In addition to the speculation about a 5-Series-based version, there was also supposed to be a stretched variant of the i3 with that name, possibly even with a hydrogen fuel cell version. Although, BMW claimed the vehicle was purely "hypothetical." Related Video:

Genesis G70 vs sport sedan rivals: How it compares on paper

We got our first look at the Genesis G70 sport sedan today. We think it looks good, with enough ties to its fellow Genesises (Geneses?) to further establish the brand and just enough distinction to help it stand out from the crowd. But ah yes, the crowd. Although Genesis didn't release the G70's full spec sheet, it revealed just enough for us to start sizing it up to its future competition. There are certainly others with which to compare (Lexus IS, Cadillac ATS, Alfa Romeo Giulia, Jaguar XE just to name a few), but we decided to take a look at the best sellers and most competitive luxury sport sedans. (And hey, if you like this, we can always do a follow up) So, here we have the Genesis G70 vs BMW 3 Series vs Audi A4 / S4 vs Mercedes-Benz C-Class vs Infiniti Q50. Nothing like a good chart to dig your teeth into on a Friday. Note that we only compared those models that line up with the G70. So, we left out the BMW 320i and Audi A4 Ultra entry level models as well as the Q50 3.0t mid-grade model that's considerably cheaper than the German performance upgrade models we listed. All 0-60 figures are rough estimates based on several sources, models/drivetrains and OEM figures. Related Video: Featured Gallery Genesis G70 vs other sport sedans View 15 Photos Audi BMW Genesis Infiniti Mercedes-Benz Luxury Sedan consumer infiniti q50 audi s4 genesis g70 mercedes-benz c-class bmw 330i bmw 340i

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.