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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Reveal of next-gen BMW 7 Series set for June 10

Executive vice presidents of the world, your next sedan is debuting in just a few days. BMW is finally taking the wraps off the next-gen 7 Series on June 10, and the Bavarian brand's teaser video provides a few early hints about the high-class model. Highlighting a 750Li, the camera in the teaser swoops around the sedan to show off its laser headlights. The badge for BMW's Carbon Core also gets some of the limelight here to proclaim the extensive use of carbon-fiber-reinforced plastic. This clip doesn't give much more away, though. However, BMW has already spilled the beans about some of the other futuristic features for the new 7 Series in an earlier tease. The sedan is essentially a rolling technological showcase and offers functions like remote-controlled parking that's run from the key fob. Inside, using the infotainment system is possible with three-dimensional gesture control by waving your hand in the air in the right area. The extensive amount of CFRP in the passenger cell also helps save 287 pounds over the previous generation. If buyers are really looking for opulence, they can also reportedly order a massive, panoramic glass roof and a leather-covered engine cover. Expect a full rundown of all of the 7 Series' lavish features when the sedan debuts.

BMW X1 EV for Zinoro spotted

BMW has teamed up with Chinese automaker Brilliance Automotive to create a joint venture in China, called Zinoro, and it appears that an all-electric version of the X1 crossover is to be the brand's first model. Spotted testing in Munich, these spy shots show a more camouflaged version of the X1 EV that we saw back in April.
Comparing these latest spy shots, we can see that the Zinoro model will wear a completely unique front fascia that ditches BMW's trademark grille, but few other changes seem to be taking place. Previous reports indicate that this Zinoro EV could go on sale in China early next year.