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2014 BMW 4 Series Convertible is easy, breezy, beautiful

BMW debuted its 2014 4 Series Convertible today at the LA Auto Show, and the sporting two-door will feature a folding hardtop - like the convertible 3 Series before it - and be offered in 428i and 435i guises.
The 428i Convertible is equipped with BMW's 2.0-liter turbocharged inline four-cylinder engine, which pumps out 240 horsepower and 255 pound-feet of torque - good for sprinting from 0-60 miles per hour in 6.2 seconds. The 435i Convertible gets the 3.0-liter turbocharged inline six-cylinder engine, which steps up output to 300 hp and 300 lb-ft of torque. The topless 435i drops the 0-60-mph time to 5.5 seconds. Both cars come standard with an eight-speed automatic transmission, and BMW says that a manual transmission will not be offered on 4 Series Convertibles in the US market.
The 4 Series Convertible will be offered in Sport Line, Luxury Line and M Sport trims. Pricing starts at $48,750 for the 428i Convertible and $54,900 for the 435i. Head on below to peruse the (long) press release for details.

BMW brings first diesel 7 Series to US with $82,500* 740Ld xDrive

After almost 40 years on the market, there are probably few things the BMW 7 Series hasn't offered, but when it comes to the US market, one of those things just happens to be a diesel engine. That is all about to change, however, as BMW announced that it will unveil the 2014 740Ld xDrive at the Chicago Auto Show before sales commence later in the spring.
Offered only on long-wheelbase models with standard all-wheel drive, the new diesel 7 is powered by BMW's 3.0-liter inline-six producing 255 horsepower and a stout 413 pound-feet of torque peaking between 1,500 and 3,000 rpm. While BMW has yet to release any type of fuel economy figures, it did say that its diesel technology is usually good for an improvement of 25 to 30 percent over the gas models - just for fun, that means that the 740 Ld xDrive could get as much as 24.7 miles per gallon in the city and 36.4 mpg on the highway, but that's just doing the math and there is nothing official behind those numbers. Acceleration will take a little longer than in the 740Li xDrive (shown above) with BMW stating 6.1 seconds from 0-60 compared to 5.4 seconds for the gas model.
Another small increase over the gas version will be in price, with the 740Ld xDrive getting a starting MSRP of $82,500 (*not including $925 for destination), which is just a $1,500 bump over the 740Li xDrive. For comparison, the Audi A8L TDI starts at $78,800, while the previous-gen Mercedes S350 Bluetec was priced at $93,000. Scroll down for more info on the new diesel-powered 7 Series, and stay tuned to our live coverage from Chicago in a couple weeks as we'll have live images and hopefully more info.

Google reveals Alphabet, but BMW already owns that trademark

Google co-founder Larry Page unveiled a surprise restructuring yesterday with the announcement of Alphabet, a new company that owns Google and all of its semi-related products. Google's stock soared five percent directly after the announcement, the world was busy dissecting the meaning of alpha and bet, and things looked rosy for the new company. However, there could be one problem: BMW owns the trademark and .com domain for "Alphabet." And it doesn't want to sell, a spokesperson tells the New York Times. BMW's Alphabet provides service packages to corporations with vehicle fleets. In terms of trademark infringement, it's no problem for two companies to have the same name, as long as there's no possibility of confusion for customers. In this case, there is at least one clear connection between the two organizations: BMW is a car manufacturer and Alphabet owns Google, which has a line of self-driving cars. BMW is looking into the possibility of trademark infringement, NYT reports. As for the Alphabet domain, Google's new company has secured abc.xyz, so BMW can continue using alphabet.com without worry – except for the apparent traffic overload that hit the site after Page's announcement. Google's Alphabet has a different domain issue to tackle: China has blocked its new site, despite expansive local coverage of the restructuring, Fast Company reports. This article by Jessica Conditt originally ran on Engadget, the definitive guide to this connected life. News Source: The New York TimesImage Credit: Associated Press Government/Legal BMW Technology trademark alphabet