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2015 BMW i8 configurator is ready to show the future

Good news if you're one of the lucky few that can afford the new BMW i8. The high-performance hybrid's configurator has gone live on BMW USA's consumer website, meaning you can head in and customize till you drop.
If you've ever played with a BMW configurator, you'll instantly feel at home with the i8's. You have the choice of four trim packages (your author refuses to use BMW's pretentious "World" trim names), followed by wheel and exterior paint options. The interior choices are fixed to the trim level, so aside from trim, color and the choice of two wheel options, there isn't a lot to pick out on the i8.
Head on over and take a look.

BMW i8 added to exotic Dubai police fleet

Apparently the Dubai Police is ready to start expanding its vast collection of exotic cars yet again. After taking a little while off from new purchases, the cops there recently added a Lexus RC F to the stable, and now the force has gone green – well, kind of. The latest high-performance vehicle to wear the green and white livery is a BMW i8. While the video above isn't in English, the clip is self-explanatory by showing off officials getting out of the high-performance hybrid coupe and taking a walk around it. With a total output of a mere 357 horsepower, the i8 is practically the economy entry in the Dubai Police fleet that includes a Bugatti Veyron and McLaren MP4-12C. Pics: #BMW i8 joins #DubaiPolice fleet of Super Patrol #Cars. @BMW #BMWi8 #Dubai #MyDubai #UAE #Police #Luxury pic.twitter.com/u0WK16g6B0 - Dubai Police???? ??? (@DubaiPoliceHQ) March 11, 2015 Related Video: Related Gallery Dubai Police BMW i8 News Source: Twitter, ArabGT.com via YouTube Auto News Green BMW Coupe Hybrid Videos dubai dubai police

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.