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Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

BMW i3 configurator is so advanced it's replaced trim levels

BMW's electric i3 is slowly marching its way to dealers. It might not be happening quite fast enough for customers, though. For you anxious individuals, head over to the BMW consumer website and build your ideal i3 in the new configurator.
Before we talk about all the stuff this build tool can do, we need to address the naming of BMW's trim levels for the EV hatchback. The 328i, for example, is available in Sport Line, M Sport Line and Luxury Line. That's good; it makes sense. The i3, though, has Giga World, Tera World and Mega World. Seriously. We've no idea what BMW was thinking when it came up with this (this is the same company that regularly uses the phrase "Sport Activity Vehicle," so...).
Silly names aside, let's try and translate where each trim fits in. The Mega World is the base trim. The Giga, at $1,700, adds stylish leather-and-wool seats in a clean two-tone color scheme, along with 19-inch wheels and a leather-covered IP. The Tera World demands $2,700, but makes up for it with its own 19-inch wheels and a full leather interior. Both lines (worlds?) add satellite radio and eucalyptus wood trim.

BMW i8 recalled over possible fuel leak

Some 223 examples of the 2014 BMW i8, built between May 16, 2014 and September 16, 2014, are being recalled over a potential fuel leak. A bolt used to secure a ground cable from the chassis structure to the fuel tank could have been welded improperly; if so, gas might leak from the tank. The recall began in November, so if any of you owner types aren't aware by now, you can take your i8 to the dealer for replacement of the fuel tank if necessary. A bulletin from the National Highway Transportation Administration below has more details. Related Video: Report Receipt Date: OCT 27, 2014 NHTSA Campaign Number: 14V674000 Component(s): FUEL SYSTEM, GASOLINE Potential Number of Units Affected: 223 Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2014 i8 vehicles manufactured from May 16, 2014, to September 16, 2014. A bolt used to attach a ground cable between the tank and the vehicle chassis may not have been properly welded during manufacturing. CONSEQUENCE: An inadequate weld of the bolt to the fuel tank could cause a fuel leak. In the presence of an ignition source, a fuel leak could lead to a fire. REMEDY: BMW will notify owners, and dealers will inspect and replace the fuel tank if necessary, free of charge. The recall began in November 2014. Owners may contact BMW customer service at 1-800-525-7417 or CustomerRelations@bmwusa.com. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.