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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Car Hacking 101: Here's what motorists should know [w/video]

Cars are nothing more than computers on wheels. As such, they're vulnerable to hackers. Most people who work within the auto industry have understood this for years, but for the broader American public not paying as close attention, three storylines emerged recently that underscored this new vehicular reality. First, German researchers found a flaw in BMWs remote-services system that allowed them to access the telematics units in vehicles. Then, a 60 Minutes report demonstrated that researchers could remotely infiltrate a Chevy Impala and override critical functions, like acceleration and braking. Finally, a US Senator released a critical report (see video above) that found almost all automakers are unprepared to handle real-time hacks of their vehicles. Those reports come on the heels of two previous instances in recent months when researchers demonstrated the capability to hack cars. All this news can be disconcerting. If you're late to the concept of car-hacking and wondering how this is possible, we've got you covered. Here's your quick primer on what you need to know. 1. How Did My Car Become A Computer? On the outside, cars haven't changed all that much over the past couple of decades years. On the inside, however, the amount of electronics and software has dramatically increased. Most new cars contain more than 50 microprocessors known as electronic control units. These ECUs control everything from airbag deployment and navigation systems to throttle control and braking, and they're usually connected to each other on an internal network called the CAN bus. 2. What Exactly Is Car Hacking? Depends who you ask. Automakers might consider anything that alters the car from its state of manufacture as a 'hack.' For example, if you're chipping the engine – re-calibrating those ECUs to increase your horsepower – some people might consider that a hack. But in the context of the recent news reports, security experts are focused on unwanted, unauthorized cyber intrusions into a vehicle. Once inside your car, prospective attacks could range from minor things like eavesdropping on conversations via an infotainment system and unlocking car doors to major concerns, like overriding driver inputs and controlling braking, steering and acceleration. 3. How Is This All Possible? Any part of the car that communicates with the outside world, either via a remote or direct connection, is a potential entry point for hackers.

M235i outpoints 911, Corvette in CR testing, becomes highest-scoring BMW ever

Good news just keeps coming for BMW, as Consumer Reports has just handed out a stunner of a verdict - the M235i, a spritely, 320-horsepower coupe that starts at just $43,100 has bested the likes of the Chevrolet Corvette Stingray and Porsche 911, vehicles that can easily cost twice as much and come to battle with considerably more power.
CR awarded the spiritual successor to the 1 Series M Coupe a score of 98 out of 100, beating out the 911 and the Stingray by three and six points, respectively. In fact, the M235i is remarkably close to the Tesla Model S' 99, making it one of the highest scores CR has ever handed out. It's also, not surprisingly, the highest-rated BMW ever.
Of the M235i's many attributes, Consumer Reports cited the car's performance potential as well as its quiet ride and comfort for front-seat passengers. While it's a shock to no one, CR called out the limited space in the backseats as well as some finicky controls as this Bimmer's biggest shortcomings.