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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW to announce location of new plant in Mexico in July

Volkswagen manufactures in Mexico. Soon Audi will as well, and Mercedes-Benz is said to be working on a deal to assemble some of its cars at a Nissan plant in Mexico too. That leaves BMW out of the mix of German automakers building cars South of the Border, but that may soon be rectified, as well.
According to Automotive News, the Bavarian automaker is preparing to announce the site of its first Mexican assembly plant as soon as July, now just two months away. BMW already builds cars for North American consumption at its plant in Spartanburg, South Carolina, but has reportedly been keen to capitalize on cheaper labor and the benefits of the North American Free Trade Agreement to supply vehicles to the United States and Canada especially.
When BMW does announce the site of the plant - reportedly narrowed down to either Hidalgo or San Luis Potosi - it is tipped to work its way up to 100,000 vehicles per year at the new location, potentially to include the 3 Series as well as smaller, front-drive models, including Minis.

BMW to launch loaner program to avoid range anxiety on i models

BMW is looking to stave off electric vehicle range anxiety with a new program that offers buyers a free gasoline loaner with every i3 purchase. Ward's Auto reports BMW is confident that the EV will give buyers the kind of transportation they need for 90 percent of their trips. The loaners, meanwhile, will be available for those few occasions when drivers need to cover more ground than the machine's batteries will allow. The i3 gets around with help from a 180-horsepower electric motor paired with a lithium-ion battery pack.
The combo is good for trips of between 80 and 100 miles depending on driving habits and weather conditions, though BMW also plans to offer a model with a small two-cylinder range-extending gasoline engine as well. That option will likely set you back an additional $4,000. When the machine bows in 2014, it will likely come with a charge time of four to six hours when suckling from a 220-volt outlet.
As far as the conventionally powered loaner car goes, the cost of the program is included in the i3's purchase price, though BMW has yet to figure out how many free loans will be offered, or what happens after that threshold is reached.