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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

BMW makes X7 in Spartanburg official

BMW has made it official - there will be a flagship crossover called X7, and it will be built right here in the US of A. The announcement was made today, confirming rumors of the new model at the Spartanburg, SC factory that broke earlier this week.
"Plant Spartanburg was built to enhance and expand the BMW lineup, underscoring the BMW Group commitment to the United States" said Dr. Norbert Reithofer, chairman of the BMW board of management in a statement. "In addition to the X3, X5, X6, and the new X4, we are today announcing another all-new, larger X model to be manufactured exclusively at this plant for our world markets: the X7."
BMW will spend $1 billion by 2016 upgrading its South Carolina factory, which already produces the X3, X5 and X6. The plant is currently capable of producing 300,000 units per year, but with the big investment from BMW, capacity will climb to 450,000 units. 800 jobs will be added as a result of the investment and new and upcoming models.

BMW X7 rumored to get BMW's best interior, 130,000-euro price

Spanish outlet Motor.es has some info on the coming BMW X7, the sport activity vehicle that will take the Munich brand to the penultimate SUV segment. Unnamed sources said BMW has been working on both the X7 and the future Rolls-Royce all-terrain vehicle for almost two years, and that in BMW guise it will ride on the CLAR (CLuster ARchitecture) platform that will make an appearance later this year under the new 7 Series. The Rolls-Royce, on the other hand, will get its own aluminum spaceframe. The two vehicles will share components, though, which are now being tested. Running gear and engines will borrow from the X5 and X6 tool chests, with rear- and all-wheel-drive configurations mooted and engines ranging from the TwinPower 3.0-liter six-cylinder to an uprated version of the 6.0-liter V12 in the 760iL. The 4.4-liter V8 is mentioned as the middle child and perhaps the base for an X7 M, should one be made. A plug-in hybrid offering could swipe the unit from the X5 xDrive40e PHEV, good for 55MPGe in that current application. The interior, we're told, will be the nicest seen on any BMW, said to surpass that of the new 7 Series. We'll have to wait two years to find out how close all of that is to the mark, but the tidbit that might need some salt sprinkled on it right now is the predicted price: Motor.es says 130,000 euros in Europe, to start. That's not the first time a sky-high price has been predicted, but a leap that far beyond the six-figure mark would readjust all of our expectations for the vehicle when an X5 cost 53,700 euros in France and an X6 costs 70,900 euros. Other outlets predict US pricing to start from around $60,000; the X5 costs $53,900 here, the X6 is $59,600.