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BMW puts a sheep in wolf's clothing with 2 Series Active Tourer M Sport

BMW is charting new territory with the 2 Series. No, not the two-door model - that's just the kind of rear-drive coupe for which the brand is known. But the Active Tourer (which only shares its series designation with the coupe) is a front-drive tall hatchback/MPV category buster, and that's not exactly what comes to mind when you think of Bimmers. As such, the 2 Series Active Tourer is bound to turn off some of the brand's faithful, but this latest M Sport kit could at least ease the pain somewhat.
The sport package for the Active Tourer packs all the usual suspects: a more aggressive aero kit, retuned suspension, blacked-out grille, 17- or 18-inch alloys and an interior with sports seats trimmed in blue-stitched Alcantara. Top all that off with an Estoril Blue paint job and you've got a compact family hauler that might look the part, and maybe handle a bit tighter, yet it naturally stops short of the full M treatment (or even an M Performance spec like you'd find in the M235i coupe). All of which is probably just as well, because that might be the only thing BMW purists would object to more than the existence of a front-drive BMW MPV in the first place.

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Refreshed BMW 6 Series sports an understated redesign in Detroit [w/video]

BMW is keeping its refresh for the 2015 6 Series family very subtle. The tweaks amount to an understated nose job for the luxury models and some new standard tech, as well. The Bavarian brand is definitely not going too far with this redesign for the vehicles, and they even remain mechanically the same. The most obvious change for the latest 6 Series models is the sharpened front end. BMW explains that the grille now features nine slats, rather than ten. Clearly, this is a major change in design. The lower air dam is slightly reworked to accentuate the vehicles' width, and, in addition, the four-door benefits from a tweaked window surround with the Gran Coupe name embossed near the rear doors. All versions also get standard full-LED headlights. Inside, there's high-gloss black trim covering the center and LEDs illuminating portions of the interior. Beyond these minor alterations, BMW is offering two new options packs for the family that tweak the looks. While the company doesn't have any earth-shattering changes in store, they are there. Try to spot the changes in the refreshed 6 Series models as they sit on the floor of the 2015 Detroit Auto Show. The new BMW 6 Series: Three Body Styles Rejuvenated and Ready to Take on the Competition Woodcliff Lake, N.J. - December 10, 2014 6:00pm EST/3:00pm PST... Through three generations, the BMW 6 Series has defined that unique blend of style and elegance with the performance and handling that one would expect of The Ultimate Driving MachineTM. For the 2015 model year the third-generation of BMW 6 Series receives a range of enhancements that refine the character that is unique to the 6 Series. Now offered in three distinct body styles – traditional two-door Coupe, open-air Convertible and unique four-door Gran Coupe – all three are again offered with a choice of BMW TwinPower Turbo engines, the 315 horsepower inline-six in the 640i models and the 445 horsepower V8 in the 650i models. Sitting at the top of the 6 Series range, in terms power and performance, is the BMW M6 with its 560 horsepower M TwinPower Turbo V8, again available in all three body styles. The 2015 BMW 6 Series will make its world debut at the North American International Auto Show and arrives in US showrooms in the first quarter of 2015. Sports performance and luxury – a combination rich in tradition. The new BMW 6 Series model range follows in a BMW tradition of legendary dream cars which now stretches back more than 75 years.