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Recharge Wrap-up: BMW i3 gets Super Bowl bump; CA funds EV readiness

Super Bowl ads sparked interest in the BMW i3 for car shoppers at Edmunds. Analysts at the automotive website reported that traffic increased for the BMW i3 by 583 percent by the end of Super Bowl XLIX, second only to the Mercedes-Benz AMG GT (up a whopping 2,189 percent). Having aired its ad in the first half of the game, the BMW i3's traffic increased 1,807 percent during halftime, while the BMW i8 saw a 501-percent spike during the same period. Read more in the press release below. Mahindra is making progress with the GenZe electric scooter and electric bicycles in Portland, Oregon. While no official launch date for the GenZe has been set for Portland, Mahindra is holding events and offering test drives. The GenZe 2.0 will start at $2,999, and offers over 30 miles of range per charge. Mahindra sees Portland as a good resource for technology and design partners as it pursues electric urban mobility. Read more in the interview with Mahindra's Yesim Erez at Portland Business Journal. The California Energy Commission will award nearly $1.3 million in Zero Emission Vehicle Readiness grants. The grants will go toward three categories: Plug-in Electric Vehicle (PEV) Readiness Plan Implementation, PEV Readiness Plan Development and Fuel Cell Electric Vehicle Readiness. The funds will go towards projects like installation of EV chargers, permitting and inspections, developing local codes, EV promotion and creating hydrogen infrastructure plans. Each grant awarded will be worth between $50,000 and $300,000. Read more at Green Car Congress. Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on Edmunds.com SANTA MONICA, Calif., Feb. 2, 2015 /PRNewswire/ -- Mercedes-Benz and BMW saw the most significant spikes in traffic on Edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT had the biggest cumulative spike in traffic, with a 2189% jump over previous Sunday averages on Edmunds.com. The BMW i3 captured the second most buzz on Edmunds.com; its cumulative traffic climbed 583%. "Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated, especially as both continue their efforts to grow their overall reach into new car shopper segments," said Edmunds.com Sr. Analyst Jessica Caldwell.

BMW 2 Series specs leaked?

Thanks to spy shots from earlier in the year, we already know what the new BMW 2 Series will look like, but now we know a lot more about the coupe courtesy of an apparent BMW South Africa error and some quick-clicking enthusiasts. Though the information no longer appears to be posted on BMW's South African website, 2addicts.com managed to grab most of the details for the new coupe, including the model lineup, specs and most (if not all) of the options list for the upcoming replacement for the 1 Series.
Just like the latest 3 Series, the 2 Series model lineup starts at the 220i powered by a 2.0-liter inline four-cylinder, but the more exciting BMW figures to be the M235i with its 320-hp, 3.0-liter straight-six. With the automatic transmission, the info says that the M235i weights 3,240 pounds and will be able to accelerate from 0-62 miles per hour in 4.8 seconds - making it both lighter and quicker than the 135is currently offered in the US. The base 220i coupe should also be fun to drive with its 180 horsepower and sub-3,000 pound curb weight.
A quick side-by-side comparison of the dimensions for the base 220i with our current base 128i shows that the new coupe rides on a longer wheelbase (105.9 in. vs. 104.7 in.), is about two inches longer (174.4 in. vs. 172.2 in.) and is an inch wider (69.8 in. vs. 68.8 in.). 2addicts.com even shows available paint colors, interior trim options and lists pricing for South African-spec models. Head on over to the forum to check out all the info they have posted, but we expect the 2 Series to be unveiled at the Detroit Auto Show early next year.

BMW revises X1 to tide it over until replacement

It's been over five years since BMW first introduced the X1 at the 2008 Paris Motor Show, and a bit over a year since it brought the compact crossover to these shores. Soon the Bavarian automaker will replace the X1 with a new model based on the company's new front-drive architecture, but not before it gives it a few updates to keep it fresh.
Set to be unveiled at the Detroit Auto Show next month alongside the Z4 Pure Fusion Design and the new M3 sedan and M4 coupe, the enhanced X1 benefits from some new exterior accents, a spruced-up interior and new technology packed inside.
New air intakes in the bumper and integrated daytime driving lights distinguish the front end, with new wheel and color options available. Inside, certain versions get a new dashboard treatment, among other minor trim updates, and BMW has installed its latest ConnectedDrive suite to keep it up with the times. Scroll down for the full details.