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BMW almost ready to roll out new 2 Series cabriolet

The 2 Series is a relatively new member of the BMW family, having been spun off of the 1 Series (itself one of the company's youngest lines) just last year. So far the range has been split between the Active Tourer and the 2 Series Coupe, but soon the latter will breed a new compact convertible to take the place of the outgoing 1 Series cabriolet, and here we have our best look at it yet.
Spied with the most minimal camouflage and its top down while undergoing its final rounds of development testing, this pre-production 2 Series cabrio looks about ready for show time. While the Active Tourer is based on a different front-drive platform, this convertible is, as you might have guessed, essentially a 2 Series Coupe with a folding fabric roof. That means rear-wheel drive (or potentially all-wheel drive if BMW extends its availability from the coupe to the convertible) win either 228i or M235i specification - both of them turbocharged, the former with a 240-horsepower, 2.0-liter four and the latter with the 320-hp, 3.0-liter inline-six.
Considering that BMW got an approximately $8k premium for the 1 Series convertible over the coupe, expect the 2 Series cabrio to start at a little over $40k for the 228i and top out at around $53k for the M235i xDrive convertible. That is, assuming BMW offers it in that top spec, because at that rate we're getting perilously close to the $54,900 base price of the 435i convertible.

In Japan, you can buy your a BMW i3 on Amazon [UPDATE2]

UPDATE: The story's been updated to include a response from a BMW spokesman. UPDATE2: The story's been updated to include a response from a BMW's Germany headquarters. We love the "Customers Who Bought This Item Also Bought" section for this one. Sleeping bags, cotton T-Shirts and a BMW i3 plug-in vehicle. That's your average Amazon shopping cart, right? It could be in Japan, where the plug-in car is being sold to potential customers online. The online retailer, long the largest in the US, is posting listings of the i3 on its Japanese site, notes Yahoo News, and both the standard electric i3 and the one with the gas-powered range extender are available. There are almost 50 dealers in Japan that can sell the i3, the German automaker's first production plug-in vehicle, but BMW appears to be trying to extend its distribution reach a little further. Of course, it's not a simple point-and-click situation, as prospective customers who order the vehicle online will apparently get a follow-up phone call from a BMW representative asking for proof of both access to a charging station as well as a parking spot. "It's become a tradition that the BMW Group breaks new ground with BMW i and that also goes for the way the vehicles are sold, with several different sales channels being tested and used," a representative with BMW's Germany headquarters wrote in an e-mail sent to AutoblogGreen. "In Japan, a one-off test project, designed only for that market – has seen BMW i3 models offered via Amazon. The delivery and customer service of these vehicles is, of course, handled by authorized BMW i dealers in Japan." BMW started selling the i3 in the US last year, moving about 6,100 units in 2014 and almost 2,700 through the first quarter of this year. Related Videos: Related Gallery 2014 BMW i3: First Drive View 33 Photos News Source: Amazon, Yahoo! News via Green Car Reports Green BMW Electric Amazon online

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.