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Ruby celebrates 90 years of BMW Motorrad with special helmet collection

BMW isn't the only one celebrating its own 90th anniversary building motorbikes. So is Atelier Ruby, that French manufacturer of jewel-like motorcycle helmets.
Ruby has just released a capsule collection of helmets marking BMW Motorrad's 90th anniversary, and we want them almost as much as a Bimmer bike itself. The Munich 90 collection includes three new designs available in three helmet styles, including the signature blue and red stripes on a white background worn by BMWs of two wheels or four on the racing circuit.
Of course, these helmets, being made by Ruby as they are, won't come cheap, with jaw-dropping prices ranging from $980 to $1,450. Of course there are more cost-effective ways to protect your noggin, but few more stylish.

BMW M235i Racing takes to the track

Last month, BMW showed off a motorsports version of its new 2 Series Coupe called the M235i Racing. While that single image was obviously a rendering or design model, BMW Motorsports has now released a video showing the real deal being tested.
From what we can tell from beneath the camouflage, the wide-body fenders ­- to accommodate a 3.5-inch track stretch - are slightly different than the image BMW previously released. Still, the body is noticeably different from the stock coupe. The video, which is posted below, shows glimpses of the race-prepped interior, including a full FIA roll cage, but more importantly we get to hear the 333-horsepower engine and its throaty exhaust in action.

Rinspeed previews Budii concept ahead of Geneva show

Every year Frank Rinderknecht and his team at Rinspeed come to the Geneva Motor Show with another fantastical concept car, and next year's will be no exception. Though the show may still be several months away, the Swiss outfit is already giving us a glimpse of what to expect. Rinspeed's latest project is called the Budii, and it aims to "redefine the relationship between man and machine." As you might have guessed, that means driverless technology. Specific details at this point are limited, but the design calls for an electric vehicle with an adaptable cabin featuring drive-by-wire steering wheel. That wheel can swing out of the way to the center of the dashboard or to either side, should driver or passenger (as blurred as those rigid concepts become in this case) wish to take control. Beyond that we don't know much at this point, but the image above seems to indicate it'll be based on the BMW i3. Meanwhile the long list of partners and suppliers suggest it'll feature a design by Mansory, a Harman infotainment system and a Carl F. Bucherer analog clock embedded in the dynamic dashboard. 2015 Geneva Motor Show Rinspeed exhibits "Budii" at the 2015 Geneva Motor Show: "We need to redefine the relationship between man and machine" As far as Swiss automotive visionary Frank M. Rinderknecht is concerned, the breakneck speed of technical developments forces us to redefine our relationship with the automobile. The farsighted Swiss says: "Until now, what we have primarily associated with auto mobility was freedom and individuality. And - consciously or unconsciously - we are prepared to pay a high price in many regards for these privileges. We need only look at the accident statistics." Autonomous driving undoubtedly offers the opportunity to drastically diminish some of the drawbacks of private transport. For example, the number of traffic accidents could drop worldwide. But although it will be less prone to err than humans, even the best technology will not be perfect. "That is something we will have to accept," believes the boss of Rinspeed, the Swiss automotive powerhouse of ideas.