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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

BMW and Samsung enter expanded battery agreement [w/video]

What's good for the goose is good for the gander. In this case, the goose is BMW and the gander is Samsung. And their five-year plan has worked out well. The German automaker this week expanded its current agreement with the South Korean battery-making giant. BMW and Samsung SDI reached a memorandum of understanding for Samsung to keep making batteries for BMW's growing stable of i3 battery-electric and i8 plug-in hybrids as well as yet-to-be revealed hybrid models. No dollar amount or new time frame was revealed, but with BMW already moving about 5,400 i3 vehicles during the first six months of the year, there should be a substantial amount of funds changing hands. BMW started working with Samsung in 2009 when it began buying batteries for its Megacity electric vehicle from SB LiMotive, a 50-50 joint-venture between Samsung SDI and Bosch. Things have been looking up for Samsung since last August, when Tesla Motors decided to diversify its battery supply chain by branching out beyond Panasonic and buying some of its lithium-ion batteries from Samsung. Feel free to check out the Samsung-Bimmer press release, along with a video report, below. BMW Group and Samsung SDI expand partnership BMW Group and Samsung SDI expand partnership: Signing of a memorandum of understanding for delivery of further battery cells in signing of MoU for delivery of further battery cells Seoul. The BMW Group and Samsung SDI plan to expand their supply relationship for battery cells for electro-mobility. The two companies signed a memorandum of understanding (MoU) to this effect today in Seoul. Samsung SDI will supply the BMW Group with battery cells for the BMW i3, BMW i8 and additional hybrid models over the coming years. The most important elements of the agreement are the increase in quantities delivered over the medium term, in response to growing demand for electro-mobility, and further technological development of battery cells. Dr. Klaus Draeger, member of the Board of Management of BMW AG, responsible for Purchasing and Supplier Network: "Our partnership with Samsung SDI is a good example of successful Korean-German cooperation on innovative technologies. The battery is a key component in every electric vehicle – since it basically determines the range and performance capabilities of the car.

BMW confirms limited i3 Electronaut Edition, says i5* is in development [UPDATE]

Jacob Harb, head of electric vehicle operations and strategy for BMW, is excited these days. He's got a lot to sort out as the company's first large-scale production electric vehicle, the i3. Extending Electronaut leases, arranging tens of thousands of EV test drives and making sure there will be enough of the little city cars in the US when customer deliveries will start in May. Oh, and he's already working on the next BMW EV, which we think is likely to be the i5. During the Detroit Auto Show this week, Harb declined to name the model (surprise) but he did tell AutoblogGreen, "You can probably take an educated guess at the next thought process, something a little bigger, maybe a little more range, relative to the i3. We've got everything trademarked and we're exploring the best, next iteration. It is coming. It's in development now." [See update below.] An i5 has been rumored for years, but Harb said he's flying to Munich next week to "start the discussions further" on BMW's next-gen EVs. The Electronaut Edition i3 is "a thank you to them for being part of this broad journey with us" - BMW's Jacob Harb But there's much more to do, given the upcoming i3 launch. For one thing, leases for the first participants in BMW's Active E electronaut program - which started in January 20121 - will end in the next week or so, and those who want to get an i3 – and an "overwhelming majority" have said they are interested - may get their leases extended so they don't have to revert back to a gas car in the meantime. BMW dealers will be able to start ordering the i3 in "the next few days" and the Active E Electronauts will get the first of those cars off the production line, "as a thank you to them for being part of this broad journey with us," Harb said. There will also be a special Electronaut Edition of the i3, that will be upgraded from the standard i3 at not cost. Harb wouldn't say what's different, just that the "options and features" will serve to identify the car from the outside. It will be "as unique and compelling as possible," he said, with details coming in the next few weeks. The i3 is already on sale in Europe, the company won't start making US-bound vehicles until March. Since there are no official i3 orders in the system yet, Harb didn't know exactly what the split will be between pure EV and the range extender version, but that his estimate is 50/50. He also wouldn't talk about production numbers, but did say that.