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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

BMW V8-powered Ford Model A is the definition of Hot Rod

Today, hotrodding has a pretty staid definition. Take one classic American car, add one classic American V8, sprinkle with tire smoke and you pretty much have every hot rod to roll out of a shop in the last 40 years. Mike Borroughs knows it wasn't always this way. Once upon a time, getting your bucket to go faster meant grabbing whatever parts were lazing about the yard, bolting them together with a bit of ingenuity and laughing your way down the quarter mile. It's in that spirit that Burroughs built his 1928 Ford Model A.
Rather than turn to the tired flathead or the common Chevrolet small block, Burroughs plucked a 4.0-liter V8 from a 1995 BMW 7 Series. With 300 horsepower and 300 pound-feet of torque, the engine has no trouble shuffling the old A around town. He had to build a custom chassis to get everything to cooperate, but the result is a 1,500-pound heathen that looks built to harass dry lake beds. You can check it out in the video below. Be warned, the soundtrack by Hanni el Khatib may not be safe for work - awesomeness of this caliber rarely is.

2014 BMW X5

Is Better Than Ever Still Good Enough?
By now, all but the staunchest of traditionalists have moved past the shock and horror of seeing their favorite automotive brands branching into categories and segments that break with their previously accepted norms. In other words, you and I don't really care all that much if the BMW M3 is powered by an inline six or a V8, or whether it boasts a turbocharger, just so long as the end result is an awesome car. Similarly, we don't get all hot under the collar seeing that same M3 share space on the showroom floor with a brace of SUVs and crossovers... or, as BMW continues to insist, Sports Activity Vehicles.
Time, as they say, heals all wounds, and the BMW X5 has been around long enough, having first seen the light of day in 1999, that anyone offended by its existence has since gotten over it. Plus, the X5 is a legitimately nice vehicle to drive, offering such desirable qualities to family men and women as seating for up to seven, all-wheel drive and a commandingly tall view of the road. For the enthusiast set, the X5 serves up a taut chassis and powerful engine options.