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Why won't automakers slap on a turbo badge anymore?

Where have all the turbos gone? Not the actual pieces that go in the engine, mind you, those are everywhere these days as automakers downsize cylinder counts and boost efficiency and CO2 claims. But the turbo badges and fanfare are missing. Back when turbos were something to get excited about there was "turbo-driven," "turbonium," and "The Turbo Zone," among other silly lines. But now that basically every car is getting some sort of boost even on the lowliest trims, automakers are almost sliding in the turbos under the radar. Or if you look at some of the nomenclature, pretending they don't exist at all. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border. The latest automaker to hide that it has boosted the turbo presence is Porsche with the 2017 911 lineup. Even the standard Carrera models now get turbocharged flat-six engines, meaning the 911 Turbo models aren't quite as special as they once were. Porsche is in a sticky situation with this. The 911 Turbo, after all, signifies where the 911 family takes off from being a sports car and becomes the Ferrari fighter. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border, but now Porsche has crossed it and is trying to downplay the fact. There are a lot of exaggerations with displacement badges today, with claims the 2.0-liter turbo four in a Mercedes C Class equates to a naturally aspirated 3.0-liter six to make a C300. Volvo is pretty far up there, too, saying an XC90 T8 means V8 power, even though it's a 2.0-liter turbocharged and supercharged four with electric assist. I don't know why BMW can't just call the car a 330i Turbo, rather than inflating the numbers up to 340i. Saab tried all of this back in the '90s when it decided to turbocharge its entire lineup, from light pressure units all the way up to models actually called "Saab 9-3 HOT" (for high-output turbo). But then the brand deleted any external reference to the turbo under the hood and people wondered why they were buying a $42,000 four-cylinder convertible. And that didn't turn out well. Even though these turbo replacements often make more power than their naturally aspirated predecessors, they're very different engines. People knew something changed when they exchanged their leased 328i with a 3.0-liter six for a 328i with a 2.0-liter turbo four.

Alpina bringing new B4 Bi-Turbo Cabrio to Geneva

Interested in picking up a new BMW 4 Series with a turbo six? You've got options: you can get the 435i with 300 horsepower or spring for the M4 with 425 hp. But if it's the convertible model you want, we're afraid you'll be limited to the latter as the M division can't help you (at least not for the time being). But that's where Alpina comes in.
The aftermarket tuner closely associated with BMW offers the B4 Bi-Turbo (at least in Europe) with that same 3.0-liter twin-turbo inline-six massaged up to 410 horsepower that starts to pose a threat to the M4. What's more is that the Alpina's 442 pound-feet of torque eclipses the M4's 406 lb-ft, to say nothing of the 435i's 300.
Best of all, Alpina just confirmed via Facebook that it'll offer the B4 in convertible form, bringing the resulting BMW Alpina B4 Bi-Turbo Cabrio to the Geneva Motor Show. We'd expect the weight penalty to knock it slightly off the coupe's quoted 4.1-second 0-60 time, but not by much. If only BMW were to bring this one Stateside like it does with the B7 sedan.

2015 BMW 228i xDrive

Has BMW lost its edge? The answer to that depends on what vehicle you're discussing. The company's products, while still quick and agile, are softer and more forgiving than they've ever been. And while this change may be worrying if we're talking about an M3 or an M5, is it necessarily a bad thing for more mainstream models? That's our question after a week behind the wheel of the BMW 228i xDrive, a vehicle that succeeds the beloved, driver-focused BMW 1 Series. In some ways this new car is a let-down, but in many other areas the new 2 Series is just plain better. The latter is particularly true if we're talking about the new sheet metal. While the 1 Series was a great source of compact, rear-drive entertainment, it wasn't a pretty car. The new 2 still isn't a stunner, but it benefits from BMW's latest design language. It looks wider and more muscular than the squat 1 Series, although certain elements, like the daylight opening and rear taillights, look like they were plucked right from the old car. Overall, BMW has crafted a more premium aesthetic for the exterior of its entry-level coupe. A weak spot for the 1er, the 2 Series cabin sports a similarly upscale redo. Like the last-gen car, the top of the dash is home to a master display for the iDrive system (a neutered, non-navigation version on our test car), while the lower half of the center stack is dedicated to analog controls for the HVAC and audio. The dash layout is similar to the 1 Series, but the execution feels more upscale. The trim around the radio and climate controls includes aluminum and gloss accents. The passenger side dash and center console ditch soft-touch plastic for authentic materials – our car uses real brushed aluminum, although piano black and wood are also available. As with all recent BMWs, the combination of the automatic gear lever, the knob and buttons of the iDrive system, and the toggle switch for the Driving Dynamics Control system mean there's a lot of clutter where the driver's right hand falls. What hasn't changed with the 2 Series is the excellent relationship between the driver and the primary controls. Our test car wears the Sport Line package, which does without BMW's obnoxious, too-large-diameter M Sport steering wheel. Instead, there's a thick-rimmed wheel with textured leather and red contrast stitching. It feels more natural than the oversized M wheel, while this car's large paddle shifters have a solid, well-damped action.