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First Ride: 2015 BMW M3 and M4

Getting Our Butts In The Seats
Both the non-M BMW 3 Series sedan and 4 Series coupe have so far brought much pleasure to us at Autoblog. The terrific four-cylinder 328i trim has become our favorite of the 3 Series line, while we have yet to get a chance at the 428i coupe. That said, the 35i trim powered by a 3.0-liter TwinPower Turbo inline six-cylinder engine is not exactly to be sniffed at.
We all know the ones you're really waiting for, though. The F80 fifth-generation M3 sedan and the supremely sexy F82 M4 coupe. Rumors have been buzzing for a couple of years now that the engine would be another V8, only turbocharged this time, or else a tri-turbo six. Well, today BMW confirmed that the mill under the hood's power bulge is a 3.0-liter inline six-cylinder TwinPower Turbo of the biturbo variety, referred to internally as "S55B30 variant."

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Next BMW M5 could go all-wheel drive

Franciscus van Meel had been a part of Audi AG management since 1996, in positions including chassis development and vehicle project director. In 2012 he was named managing director of Quattro GmbH - headquarters for personal favorites like the RS6 Avant and R8 - but he lasted just two years before being sent to lead an R&D division in Beijing. He returned from exile just ten months later but wearing a blue and white roundel, after being named to the top spot at BMW M. So it shouldn't be a surprise that when Auto Express asked van Meel about all-wheel drive on the next M5, he replied, "If we continue the power increases in the future... then probably the next generation M5 and M6 will have so much torque and power that we need to think about those solutions." It would make sense from a competitive standpoint, too - once the Mercedes-Benz E63 AMG went 4Matic, that put the two of the three cars in the segment in the AWD column. And there's no "if" about a power increase: a recent report put next generation's output at 600 hp - that's 40 hp more than today - to power a lighter car. That report said there'd be the option of four-wheel drive, but AE takes van Meel's words as a definite sign that we'll see a more complex drive arrangement under the next M5. If so, then truth be told, van Meel is reiterating the thoughts of his predecessor from two years ago. The new M boss doesn't like the phrase "four-wheel drive," however; in clarifying those "solutions" he mentioned, he said that the car would be rear-biased to remain emotional, with the front tires kicking in to aid traction. Related Video: News Source: Auto ExpressImage Credit: BMW BMW Luxury Performance Sedan bmw m