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Mini may not build electric cars in England due to Brexit

BMW will decide whether to build its new electric Mini in Britain or elsewhere by the end of September, its board member for sales told Reuters, in a test of the country's ability to continue to attract investment as it leaves the EU. Mini makes around 70 percent of its approximately 360,000 compact cars at its Oxford plant in southern England but the car industry is concerned about the effect any loss of unfettered access to the EU, its largest export market, could have on plants after Brexit. BMW is deciding between its English site, a plant in the Netherlands where it has built more of its conventional line-up in recent years, and its Germany plants at Leipzig and Regensburg for the new low-emissions variant. The firm's board member for sales told Reuters that the electric Mini investment, likely to be worth tens of millions of pounds, would come in the next three months and the board was currently considering a number of factors including Brexit. "One of the elements is what is the likelihood of a tax regime and if there's a tax regime, how would it apply," Ian Robertson said during an interview at the Goodwood Festival of Speed in southern England. "If you made the motor in a German plant and you then assembled the car in a British plant, and you took the cars back to the German market, then the duty that you would pay would be reclaimed," he said, in an example of the options companies are examining to plan for any duties or tariffs. The automaker is also looking into where the uptake of greener models is strongest and where the best supply chains are, he said. Britain could approve its first major electric battery hub in the next few weeks after officials in central England submitted proposals to ministers in May. But last month, the car industry issued its strongest warning yet on the need for politicians to strike a transitional Brexit deal after two-year talks to ensure unfettered trade is maintained. Uncertainty has also been heightened after a snap June 8 election which left Prime Minister Theresa May without a majority and has led to ministers in her administration hinting at different versions of Britain's likely post-Brexit future. Last year, May's administration helped secure two new models at Japanese carmaker Nissan's plant in the north of England after what a source said was a government promise of extra support to counter any loss of competitiveness caused by Brexit.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Bristol returning under BMW power

BMW has had its hand in reviving once-great British automakers, and now its playing its part in the rebirth of another. That marque is Bristol Cars, the automotive offshoot of the Bristol Aeroplane Company. Bristol hand-made luxury sports cars between 1945 and 2011 when it went belly-up, and ever since there's been an effort to bring it back. That effort is now picking up steam, and is set to launch later this year – marking the 70th anniversary of the marque's founding. It's tentatively known as Project Pinnacle, and while future versions are slated to pack plug-in hybrid power developed in collaboration with Bristol's sister company Frazer-Nash (which is now focused on battery technology), the first new Bristol in a dozen years is slated to pack BMW power. Details accompanying the announcement below are few and far between, but one way or another, it won't be the first time BMW will have played a part in breathing new life into a British automaker. The Bavarian company of course revived Mini, and made Rolls-Royce what it is today, but was also was briefly the custodian of Rover, Land Rover and Bentley, and has been linked to a potential (if unrealized) effort to bring back Triumph. Its role in Bristol's rebirth under Project Pinnacle may be less involved than all of those, but at very least we'll know that the new British GT will have a proper engine under the hood. BRISTOL CARS CONFIRMS POWERTRAIN FOR 70th ANNIVERSARY PROJECT PINNACLE • First new Bristol car in more than a decade to feature BMW powerplant • High performance powertrain earmarks resumption of the history between Bristol, Frazer-Nash and BMW dating back to 1930s London, England, June 2015 – Iconic British carmaker, Bristol Cars, makes the second in a series of announcements today about its first new car in more than a decade, codenamed Project Pinnacle. Project Pinnacle, which is set for launch later this year, will be a 70th anniversary celebration model, referencing Bristol Cars' rich heritage and executed as a modern take on the best of British craftsmanship, engineered to excite and satisfy as a high performance Bristol car. Bristol Cars is deeply proud to announce that the machinery underpinning this high performance new vehicle will be a BMW powerplant. The result will a sublime British sportscar with characteristics cultured uniquely for the first new Bristol since 2004.