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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW i3 with range extender could arrive after HOV stickers run out in CA

We will weep for the BMW i3 REx owner with ticket #40,001 for California's green HOV stickers. While the standard-issue battery-electric i3 has been deemed eligible for the state's white stickers, which allow for owners to drive in HOV lanes solo, the proverbial jury of the California Air Resources Board (CARB) is still out on the BMW i3 REx, which will have a little-bitty range-extender on board, Transport Evolved says. The issue is that, while there is an unlimited number of white stickers for pure EVs such as the Nissan Leaf and Tesla Model S, the state has limited the number of green stickers, which grant solo-HOV access to plug-in hybrids and extended-range plug-ins, to 40,000. And with almost 29,000 green stickers given out as of the end of last year to cars such as the Chevrolet Volt and the Toyota Prius Plug In, they may run out within two months. The other key point is that the waiting list for the i3 with a range extender is running at about six months as of January, that could cause a bit of hand-wringing among folks looking to buy the REx. BMW said earlier this year that the extended-range version of the i3 would qualify for white stickers because the car is a so-called BEVx, meaning that its range-extender's full-tank range is less than the electric motor's single-charge range. BMW designed the i3 with a small range-extender tank of just 2.4 gallons, but the automaker estimated that California's green stickers wouldn't run out until the end of 2014.

BMW solar roof helps i3 drivers even when sun isn't shining

At the Consumer Electronics Show, BMW has announced a release window for its i Wallbox Pro that unites domestic solar power and the electricity grid. The box itself was shown off during last year's i8 drives and it rests inside a solar carport to control the simultaneous delivery of both solar power and the electric grid energy to recharge an i8. One drive attendee wrote how the Wallbox Pro display showed that it was providing 3.4 total kW to the coupe, with 2.8 kW from the sun and 0.6 kW from the grid. At CES, BMW said the i Wallbox Pro, brought to life by BMW DesignWorks, will be available in 2016. For homes that aren't equipped with solar power, or when solar isn't available, the system will draw power from the grid when it's least expensive. The Munich manufacturer also announced a concept storage solution using discarded batteries from its electric cars, where excess energy from solar or other sources could be held for later use for a vehicle or the home itself. BMW will be demonstrating the i Wallbox Pro at CES and the press release below has more information. BMW i Home Charging Services unveiled at the CES Consumer Electronics Show in Las Vegas Pioneering integrated charging solution for electric vehicles brings further reduction in charging costs and integrates home solar generating systems with the household electricity system. Munich / Las Vegas- January 5, 2015... At the Consumer Electronics Show CES 2015 in Las Vegas (6 – 9 January 2015) BMW i will unveil a further innovative product from its 360° ELECTRIC portfolio: BMW i Home Charging Services. This smart solution for home charging of electric and plug-in hybrid BMW models is based on the smart home-enabled BMW i Wallbox Pro system already presented by BMW in spring 2014. How the smart charging service works. Using BMW i Home Charging Services, the vehicle is charged with homegenerated solar power whenever this is available. At other times, or if the household does not have a solar generating system, the vehicle is automatically charged at the cheapest off-peak rates. This makes it possible to take advantage of flexible electricity pricing that varies depending on the time of day. In the USA, this can result in savings of up to 800 dollars a year. With this fully automated charging service, customers get a simple-to-operate system that integrates vehicle charging with the household electrical system and online-based data systems.