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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW i3 owners in California get $1,000 to delay charging

It's fairly rare to get paid for doing absolutely nothing, but that's exactly the case for a select group of BMW i3 owners in California. A hundred people are part of the ChargeForward pilot program in coordination with BMW and Pacific Gas & Electric Company, and each participant gets a $1,000 gift card to not plug in their cars – at least not whenever they want to. It's all part of an attempt to develop strategies to reduce the strain on the grid during peak usage. The trial runs from July 2015 to December 2016 in California's Bay Area. According to the automaker's website, when plugged in, BMW has the ability to delay the charging of the i3s by up to an hour. There are no necessary mechanical or software modifications necessary, either. Although, if drivers desperately need the juice, they can also opt out of the program for a day. At the end of the experiment, the people are eligible for a second gift card for up to another $540, depending on their involvement. According to Bloomberg, with 65,000 electric vehicles in Northern California, the power company estimates the area has among the highest concentrations of EVs in the country. While all of those emissions-free miles are great for the environment, plugging them all in once just adds to the load on the system. As a second part of the program, used Mini E batteries are being repurposed to create a solar-powered, stationary storage system that Pacific Gas can also use to supplement the grid.

BMW celebrates with M4 DTM Champion Edition

Go back just a few seasons, and Germany's DTM touring car series was a straight-up competition between Audi and Mercedes-Benz. But BMW rejoined the race in 2012, winning both the drivers' and constructors' titles on its first year back and celebrating with a special matte-black M3 DTM Champion Edition. Last season, it won the constructors' championship but not the drivers', and this year it did the opposite. In short, it's been an impressive comeback for the Bavarian automaker, and to celebrate this year's accomplishments, it's followed up with the new M4 DTM Champion Edition for Europe you see here.
Based on the new M4 coupe - which forms the basis for BMW's DTM challenger as well as its pace car - the Champion Edition is distinguished by its special livery: The orange grille frame, the matte black hood and trunk with multicolored stripes, the black stripes along its shoulder and rocker panel, and the blacked-out 19-inch wheels all to pay homage to champion Marco Wittmann's racecar, as does special lettering on the rear windows.
Other enhancements include black front splitter and skirts, carbon front flaps and mirror caps, rear spoiler and carbon diffuser, while autographed sill plates and carbon interior trim with the car's serial number adorn the cabin. Only 23 examples will be offered, symbolic of the number adorning the winning tin-top racer and the flank of this special edition as well.