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Auto blog
BMW Films are on the way back [w/videos]
Mon, 17 Feb 2014The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.
BMW restores classic Mini as it revives production in Netherlands
Wed, 13 Nov 2013Mini will be kicking off production in the Netherlands, a country that hasn't built a Mini-badged machine since 1966. In honor of this event, BMW Group Classic, the team responsible for all the cars in the BMW Museum, as well as being a spare parts and restoration company in its own right, revived a classic 1959 Austin Seven. That particular car, number 983, was one of the first Minis to be built in the Netherlands.
The Netherlands' JJ Molenaar's Car Companies built 4,000 Austin Sevens and Morris Mini-Minors between 1959 and 1966, although we imagine Dutch Mini production will be much bigger when it starts up again in summer 2014. A five-person team from VDL Nedcar, the group handling production of new Minis, took to the job of restoring the diminutive British car from nose to tail.
The 34-horsepower engine and the transmission were both completely rebuilt, while the door panels were redone by hand. Help from the Mini community aided the VDL Nedcar team in finding authentic replicas or original parts where possible. All told, the new classic Mini is a striking example of what a good restoration can do to a car. The Seven was repainted in its original Farina Gray, adding to the car's sense of authenticity.
BMW and Mini getting GoPro integration
Fri, 13 Jun 2014The small, high-quality and relatively inexpensive GoPro camera has been revolutionary for Internet video, especially of cars. Imagine how much awesomeness and hilarity we would have missed without them. Finding ways to integrate the cams into performance cars is becoming increasingly popular among automakers, as well. For example, the 2015 Chevrolet Corvette has its Performance Data Recorder, and Volkswagen is giving GoPros to early buyers of the 2015 GTI. BMW Group is going straight to the source for its rendition, though, with a new app that allows drivers to control a GoPro from inside of some BMW and Mini vehicles.
In July, owners with 2012 or later models equipped with BMW Apps or Mini Connected can download the new app. There are a few hurdles to jump over, though. Not only do users need a model with the infotainment system, a WiFi-equipped GoPro camera is also required. The app also must be installed on an iPhone connected to the vehicle.
Once all of those stipulations are met, the app can configure and control the GoPro through iDrive and display a nearly live image on the infotainment system. Menus are simplified on-screen but still allow users to select among six camera modes, aim it and start and stop recording. While filming, it shows recording time, battery life and signal strength. While BMW's approach isn't quite as nicely integrated as the Corvette's solution, it's interesting to see automakers working to make filming easier. Scroll down to read the full announcement.