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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

Ford, GM still doing new business with Takata amidst airbag crisis

Lengthy vehicle development times make it difficult for automakers to cut and run from the supplier. You might expect automakers to be fleeing any connection with beleaguered supplier Takata in the wake of the company's exploding airbag inflator crisis. After all, with a Senate hearing, pending lawsuit, plummeting stock value and demand for a national recall, the tier-one supplier isn't at its strongest right now. However, years of cooperation mean that automakers are standing by Takata, and necessity may be playing a role, as well. About 39 percent of Takata's business comes from airbags, and seatbelts make up another significant chunk of the operation too, says Bloomberg. The long-term relationships and lengthy vehicle development times make it difficult for automakers to cut and run from the supplier. "Takata has so much product breadth that I don't really see that they could just disappear," said AutoPacific analyst Dave Sullivan to Bloomberg. For example, Takata helped develop the unique front center airbag with General Motors in models like the Chevrolet Traverse and Buick Enclave. Outside of safety tech, it is also a partner with Ford on the adaptive steering system available on the upcoming 2015 Edge. These long-lasting partnerships make change difficult now that there's a problem. According to Reuters, automakers claim it would take a year or longer to set up with a different supplier for replacement airbag inflators. Switching to a completely different part for the repairs might not be a viable option either, because of the engineering time needed. BMW is taking action, though. According to Reuters, the Bavarian brand is working with the supplier to move inflator production from Monclova, Mexico, to a Takata factory in Freiburg, Germany. The Mexican plant may be the source of some of the faulty parts. News Source: Bloomberg, ReutersImage Credit: Jens Meyer / AP Photo BMW Ford GM Safety Takata airbag recall

BMW brings first diesel 7 Series to US with $82,500* 740Ld xDrive

After almost 40 years on the market, there are probably few things the BMW 7 Series hasn't offered, but when it comes to the US market, one of those things just happens to be a diesel engine. That is all about to change, however, as BMW announced that it will unveil the 2014 740Ld xDrive at the Chicago Auto Show before sales commence later in the spring.
Offered only on long-wheelbase models with standard all-wheel drive, the new diesel 7 is powered by BMW's 3.0-liter inline-six producing 255 horsepower and a stout 413 pound-feet of torque peaking between 1,500 and 3,000 rpm. While BMW has yet to release any type of fuel economy figures, it did say that its diesel technology is usually good for an improvement of 25 to 30 percent over the gas models - just for fun, that means that the 740 Ld xDrive could get as much as 24.7 miles per gallon in the city and 36.4 mpg on the highway, but that's just doing the math and there is nothing official behind those numbers. Acceleration will take a little longer than in the 740Li xDrive (shown above) with BMW stating 6.1 seconds from 0-60 compared to 5.4 seconds for the gas model.
Another small increase over the gas version will be in price, with the 740Ld xDrive getting a starting MSRP of $82,500 (*not including $925 for destination), which is just a $1,500 bump over the 740Li xDrive. For comparison, the Audi A8L TDI starts at $78,800, while the previous-gen Mercedes S350 Bluetec was priced at $93,000. Scroll down for more info on the new diesel-powered 7 Series, and stay tuned to our live coverage from Chicago in a couple weeks as we'll have live images and hopefully more info.