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BMW i3 called 'most revolutionary car' since Ford Model T

The Ultimate Driving Machine, or at least one of them, may also be the Ultimate Engineering Success. Consultant Munro & Associates, which specializes in automotive tear-down analysis, pretty much said as much when taking an under-the-skin look at the BMW i3 plug-in. In short, the firm liked what it saw. Presenting at Detroit's Plastic's in Automotive conference this week, Munro CEO Sandy Munro called BMW's first mast-produced plug-in model the most revolutionary car "since Henry Ford's Model T." The car earned big points for its substantial uses of materials that are both lightweight (key for any plug-in's range) and recyclable. BMW has touted these advantages all along. In late 2013, the German automaker went as far as saying its use of carbon fiber reinforced plastic (CFRP) would reduce customer costs related to both repair and insurance. The i3 went on sale in the US last May and, by the end of the year, moved more than 6,000 units here. It sold almost 17,800 The i3 last November also was named the Green Car of the Year at the Los Angeles Auto Show, beating out models such as the compressed-natural-gas-powered Chevrolet Impala B-Fuel and the Audi A3 TDI diesel. Munro made news earlier this week when it offered a free i3 for anyone who bought the master- or OEM-level version of the report, though the report isn't cheap and that offered disappeared once Munro made his presentation. Check out Munro & Associates' press release below. Munro Discusses Groundbreaking Technology Finds from BMW i3 Teardown at Plastics in Automotive Conference; Offers New BMW i3 for Purchasers of Master-level Report DETROIT, Jan. 14, 2015 /PRNewswire/ -- During today's Plastics in Automotive Conference in Detroit, Sandy Munro, CEO of Munro & Associates, Inc., discussed – for the first time publicly – his consulting firm's findings from its extensive deep-dive teardown, costing and benchmark study of the BMW i3 urban electric car. During his presentation, "Deconstructing the BMW i3: Groundbreaking Technology and the Composite Car," Munro discussed the carbon fiber life module, polymer components, recyclability and safety of what he considers to be "the most revolutionary car in terms of creative engineering and manufacturing since Henry Ford's Model T." During the presentation, Munro focused on four crucial aspects of the BMW i3: the manufacturing of its carbon fiber life module; its polymer components; recyclability; and safety.

Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

More details emerge on hotter BMW i8S coming next year

The BMW i8 recently won the Autoblog Technology of the Year award, and it's going to get even better. In October, Automobile magazine reported that BMW's i brand is working on an i8S that would be stiffer and more powerful, and celebrate the marque's centenary in 2016. At the time, one of two power unit combinations was suggested, either one of them good for more than 500 horsepower. Car magazine has added more info on the coupe said to be called Project M100, saying that in addition to being a birthday gift for BMW, it will also be a going-away statement to current chairman Norbert Reithofer, who is expected to retire in 2016 or 2017. It will also be so thoroughly reworked that there will be plenty of daylight between it and the standard i8: a more integrated carbon fiber and aluminum chassis, a wider range of materials used in the build, a larger luggage bay due to the omission of rear seats, a more aggressive suspension supporting heartier brakes and wider tires, and - perhaps - a different aero and ground-effects package to be visually different and make the most of the alterations. As for that power unit, Car says that the two options mentioned by Automobile are still under consideration, being either a 2.0-liter twin-turbo four-cylinder with 320 horsepower and a 204-hp electric motor, or a 3.0-liter straight six with 480 hp and an electric motor with 109 hp. Either choice gets an integrated starter motor good for another 27 hp, and a total torque number of roughly 520 pound-feet, 100 additional lb-ft than the current car. Word is that it will be shown for the centenary in 2016 then go on sale by the end of 2017.