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BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.

Mini Rocketman concept reportedly going into production as an EV

Remember the Mini Rocketman Concept from the 2011 Geneva Motor Show? If you don’t thatÂ’s OK, as itÂ’s been almost an entire decade since Mini pulled the wraps off. Despite the massive time lapse, Mini decided to revive the concept, not just for show. The companyÂ’s finally going to put the Rocketman into production, as an electric vehicle. We've heard this before, a few years ago, but nothing was set in stone. Now it seems a decision has been made. AutoCar in Britain recently learned that the Rocketman will fulfill its premise as the companyÂ’s first subcompact city car. The production model, scheduled for 2022, will reportedly be heavily reworked and built as a joint project with Chinese automaker Great Wall Motors. “WeÂ’re advancing plans for a model along the lines of the Rocketman. ItÂ’s a car we have been looking at for a long time, but to build it profitably at the price point we think customers are prepared to pay, you need a joint venture partner to share costs. Great Wall Motors has provided that opportunity with a shared electric car platform that will be used by Mini,” an anonymous “senior BMW official” was quoted as saying. The production Rocketman will retain its three-door hatchback design and is expected to serve as the manufacturerÂ’s newest entry-level model. It will be built by Great Wall Motors in Jiangsu, China, while BMW oversees the design and production with plans to sell it in all markets globally. When the Rocketman first surfaced at Geneva, it was essentially BMWÂ’s direct response to DaimlerÂ’s Smart ForFour. However, even with positive feedback from prospective customers, the project was shelved because development discussions between BMW and its initial partner, Peugeot, ended abruptly. The companies were reportedly going to share platforms and powertrains in another joint venture. In the new agreement with the Chinese company, the production model will apparently use a small-car platform used by Great Wall Motors called the Ora R1. The Peugeot-BMW project was going to use either a three-cylinder gas or diesel engine. But the new model will gain an all-electric powertrain by Spotlight Automotive as a part of BMWÂ’s massive plan to launch up to 25 new plug-in hybrid and all-electric vehicles by the end of 2023. One of those models is the newly released all-electric Cooper SE.

BMW invests in carbon fiber for use beyond i and M models

The immense amount of resources BMW has poured into its i brand program hasn't stopped, and recent developments indicate it's likely to pay off for BMW and BMW buyers outside the i brand. The i8 has already sold out its first year run, the i3 racked up 10,000 orders before it even went on sale and is already the subject of public discussion about being stretched into an i5, and a new investment in carbon fiber production has the automaker talking about CFRP use in non-i and non-M models.
BMW and SGL Group got together to form SGL Automotive Carbon Fibers (ACF), and the joint venture produces all of the CFRP for the i3 and i8 on two production lines at its plant in Moses Lake, Washington. After already investing $100 million to increase capacity, BMW has announced that another $200 million will add four more production lines, tripling production from 3,000 tons per year to 9,000 tons. When the expansion is complete in 2015, BMW says the Moses Lake facility will be the world's largest carbon fiber plant.
That's a lot of weave and the long view is that it will find its way into core models, with BMW exec Dr. Klaus Draeger saying, "As part of an intelligent mix of materials, we will apply carbon also beyond our BMW i and BMW M models in the future," and be able to do so "at competitive costs and in large quantities."