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The Homer to contest 24 Hours of LeMons

It's finally happened. A 24 Hours of LeMons team has built the definitive interpretation of The Homer from The Simpsons for competition in an upcoming race. As you may recollect, The Homer is the fictional car designed by Homer Simpson for his brother's car company. Designed with a separate compartment for screaming children and other Homer-centric goodies, the animated machine bankrupted its parent company and put Homer's brother out of a job. Now we get to watch it race other crap cans as it tackles Southern California's Buttonwillow Raceway on June 29. Scott Chamberlain, Kris Linquist, Reid Conti, Ben Reilly and Mike Yepes will helm the machine, and Jeff Herman serves as the team's creative director.
The racer is the latest incarnation of a well-abused BMW 3 Series. The team campaigned the same E30 under the "Prickstine" banner as a Chrysler Imperial tribute and "Porcubimmer," the latter being a riff on the ever-popular joke about the difference between porcupines and BMW models. Never gets old. You can check out a video of the finished Homer below, and be sure to like the team on Facebook to see updates from the race. Now, about that Canyonero...

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

European jury picks finalists for 2015 Car of the Year

There are countless Car of the Year awards handed out each year, and naturally, Europe has its own way of doing things. Every year, a panel of jurists representing seven publications in seven different languages and seven different countries get together to name their joint Car of the Year. The panel released a list of 32 candidates back in July, and it has now whittled that list down to seven nominees. The list consists of the BMW 2 Series Active Tourer, the Citroen C4 Cactus (shown), the Ford Mondeo, the Mercedes-Benz C-Class, the Nissan Qashqai, the Renault Twingo and the Volkswagen Passat. Of those seven, only two are available in the US – those being the Mondeo (sold Stateside as the Fusion) and the C-Class. The Passat is an entirely different model in North America, the Qashqai isn't offered here, Citroen and Renault don't even participate in our market and the BMW 2 Series is represented here only by the completely different coupe and convertible. Expect the one and only recipient of the 2015 Car of the Year award to be announced at the Geneva Motor Show this coming March, and while you're waiting, you can place your guesses for the eventual winner in Comments. Featured Gallery 2015 European Car of the Year: Nominees News Source: CaroftheYear.org BMW Ford Mercedes-Benz Nissan Volkswagen Citroen Renault car of the year nissan qashqai citroen c4 cactus bmw 2 series active tourer