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Buy this Munro report, get a free BMW i3

Here's an offer we've never heard of: if you buy the Master- or OEM-level version of a detailed production and cost report on the BMW i3, the engineering firm that produced the report will give you a 'free' i3. Munro & Associates is the company behind the study and the offer, its comprehensive breakdown of the production realities involved in the i3 including a video of the disassembly process of the range-extended hybrid and a detailed analysis of every part therein - everything from fuse boxes to crossbar beams, headlights and the battery pack. You've only got a day to take advantage, though - the report has to be purchased by the time CEO Sandy Munro gives his talk, "Deconstructing the BMW I3: Groundbreaking Technology and the Composite Car," in Detroit Wednesday morning. The price of said report? That's "TBD," so head to the Munro site if you're tempted by the idea of a new car that comes with a trunk full of paperwork. We just hope they're not selling the i3 that they tear down. The press release below has more information. Munro to Give Away 2014 BMW i3 with Every Purchase of the Consulting Firm's Master Teardown Report When Purchased at Two Upcoming Detroit Events DETROIT, Jan. 8, 2015 /PRNewswire/ -- Visitors to the North American International Auto Show (NAIAS) during Preview Week often go home with a lot of swag and trinkets, but how about a $50,000 BMW i3? This year, a local engineering firm, Munro & Associates, is giving away a BMW i3 electric car with every purchase of the Master-/OEM-level version of its benchmarking study of this unique vehicle when purchased during NAIAS or the Plastics in Automotive Conference. The study, the most extensive of its kind, details the production and costs of every system in this carbon-fiber electric vehicle, which CEO Sandy Munro calls the most advanced vehicle on the planet. WHO: Munro & Associates, the global leader in manufacturing, costing and benchmarking. Using its proprietary advanced design, quality and costing software, Munro developed comprehensive reports on key vehicle systems and – for the first time – will offer the reports for general distribution. WHAT: A FREE 2014 BMW i3 for anyone who purchases the Master-/OEM-level report during Preview Week of NAIAS or during Sandy Munro's presentation at the Plastics in Automotive Conference.

BMW gearing up for Sochi Olympics with bobsled documentary [w/video]

BMW might be a German brand, but that isn't keeping its US branch from helping out Team USA as the 22nd Winter Olympics gets set to kick off in Sochi, Russia next month. We last reported on BMW's partnership with Team USA's bobsled team in November of 2012, but with barely a month until the opening ceremony, it's about time we hear something new about the team's progress. And that's exactly what's going to happen when Driving on Ice airs this Sunday afternoon. The documentary charts the progress of the Team USA/BMW partnership to redesign the team's two-man bobsled for an event in which the USA hasn't captured gold in since 1936. And if you're concerned that this will be nothing more than a long advertisement for BMW, then you'll enjoy knowing that the program has more to do with the Team USA bobsledders than with the automaker. Even the trailer stars a number of team members and coaches, along with BMW DesignWorks USA's Michael Scully, lead designer on the program. There's a short preview embedded below, so if you just can't wait for next month's Olympics to kick off, you'll want to tune into NBC at 12:30 pm (Eastern time). Scroll down to watch the video preview and check out the full press release from BMW. BMW Slides into 2014 Winter Olympic Year with Announcement of U.S. Olympic Marketing Campaign, Bobsled Documentary. "Driving on Ice," a Film About BMW's Redesign of the Team USA Two-man Bobsled, to Air This Sunday on NBC. Woodcliff Lake, NJ – January 3, 2013... BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced its U.S. Olympic marketing campaign for the Sochi 2014 Olympic Winter Games which includes a series of Olympic-themed advertisments, consumer and retail activations, social and digital media executions, and a national drive campaign to benefit Team USA. In addition, a documentary on BMW's complete redesign of the U.S. two-man bobsled entitled "Driving on Ice" will air this Sunday, Jan. 5 at 12:30 p.m. EST/11:30 a.m. CST on NBC. "Driving on Ice" chronicles BMW's collaboration with the USA Bobsled & Skeleton Federation (USBSF) to deliver a fleet of six new two-man bobsleds, applying the automaker's world-class design and engineering expertise to help Team USA chase its first Olympic gold medal in the event since 1936.

2015 BMW i8: Autoblog Technology of the Year finalist

Traditionally, nominations for the Autoblog Technology of the Year award are earned for specific developments - a new-think powertrain, a uniquely developed material, a groundbreaking smartphone app, or what have you. In the case of BMW's marvelous i8, it so bristles with novel applied sciences and fresh features that we broke with tradition and nominated the entire car.
We just couldn't help ourselves. Oh, we could've focused on the i8's carbon-fiber monocoque, or its well-resolved plug-in-hybrid powertrain that incorporates a tiny 1.5-liter three-cylinder engine and an electric motor, or its seamless through-the-road all-wheel drive. This is a car that will even have frickin' laser beams for headlights - at least it will for our friends in Europe (and it will in the US, should our legislators ever catch up).