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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

BMW X4 order guide sneaks onto the web

Much like we gave you an early look at the ordering guide for the BMW M3 and M4 (you can now configure those two, as well), yet another list of BMW options has leaked out. This time, the upcoming X4 is the target. We told you last month that prices for the X3-sized, X6-shaped vehicle started at $45,625, and now, we can confirm everything else for the newest Bimmer.
Only two trim lines will be available when the X4 arrives - M Sport and xLine. The former starts at $2,300 for the xDrive28i model and $1,900 for the xDrive35i, and includes as standard, 19-inch wheels (or optional 20s for $950), sport seats, an M steering wheel, a more aggressive body kit, a black headliner and the option of brushed aluminum interior trim. The xLine is $1,500 for the 28i and $1,000 for the 35i, and is made up exclusively of 19-inch Y-spoke wheels and dark copper interior trim.
Metallic colors dominate the pallet, with just a pair of gloss options available alongside the $550 metal-flake colors. BMW offers a pair of SensaTec leatherette options, along side a wide variety of $1,450 leather trims.

BMW i3 officially gets EPA-rated 81-mile range, delivered to first US customer

It's official. The first U.S. BMW i3 customer is now happily zipping along somewhere in his new car. Or possibly staring lovingly at it in his garage – we're not sure which. That man, Tufts University professor and electric vehicle aficionado Charles Rabie, was handed the keys at the BMW of Boston dealership earlier today, thus beginning a flood of upcoming deliveries from the pool of hundreds currently awaiting for their owners at the Port Jersey Vehicle Distribution Center in Jersey City, NJ. And now, when Mr. Rabie sets off in his spiffy electric Bimmer, he'll know exactly how far the EPA thinks he can go on a full charge of its 22-kWh battery. Speaking with Dave Buchko from BMW Corporate Communications, we learned the government agency has given the i3 an official range rating of 81 miles. Efficiency-wise, that breaks down to 138 MPGe city, 111 hwy, and 124 combined for the city car. Of course, we don't expect the good professor to experience any difficulties dealing with the sub-100 mile range. As a former BMW ActiveE driver, he's had plenty of opportunity to become accustomed to the foibles (and advantages) of piloting a battery-powered vehicle. You can read our First Drive impression of the BMW i3 here. Scroll down for the official press release. BMW Delivers First All-Electric i3 in the U.S. Tufts University professor of practice Charles Rabie to receive the first U.S. BMW i3. Woodcliff Lake, NJ – May 2, 2014... Today, BMW delivered the first all-electric BMW i3 in the U.S. to Boston resident and Tufts University professor of practice Charles Rabie at the BMW of Boston dealership. Hundreds of BMW i3 vehicles are currently at U.S. facilities and ready to be delivered to customers nationwide, ushering in a new era of electromobility. Rabie is an electric vehicle advocate and has been driving the BMW ActiveE since 2012. Also among this first group set to receive a BMW i3 is Los Angeles-based former E! Entertainment leading correspondent Ashlan Gorse Cousteau, married to renowned documentary filmmaker and environmentalist Philippe Cousteau, grandson of Jacques Cousteau. "Today marks a big day at BMW of North America - What started out as a dream for an innovative sustainable vehicle under the BMW i brand can now be found on streets across the U.S.," said Ludwig Willisch, President & CEO, BMW of North America. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber to enter the U.S. market.