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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

BMW may keep next 1 Series out of the US

As BMW prepares to introduce the all-new 2 Series coupe and convertible, the 1 Series name definitely won't be going away. We know new sedan and hatchback models are in the works; including the GT shown above. According to Car and Driver, though, the future of the 1 Series nameplate in the US could be dependent on rival premium small cars like the Mercedes-Benz CLA-Class and Audi A3.
In an interview with C/D, BMW's North American head of product planning and strategy, Paul Ferraiolo, said that pricing might be the biggest deterrent to offering the third-gen 1 Series in the US. As he points out, BMW currently prices the 1 not too far from the 3 Series, but Mercedes-Benz and Audi will have their new small cars priced well below the $30,000 mark. BMW's Mini brand will also factor into the consideration since the 1 GT will share its underpinnings with the next-gen Cooper lineup.

2014 BMW X5 priced from $53,725*

A month after the official curtain was dropped, BMW has seen fit to release pricing information on its new 2014 X5 crossover. The X5 sDrive35i, which is the first rear-wheel-drive version of the X5, will begin at $53,725 (*including $925 for destination and handling) while the traditional all-wheel-drive X5 xDrive35i will begin at $56,025. Both feature BMW's well-regarded 3.0-liter TwinPower Turbo N55 engine with 300 horsepower and 300 pound-feet of torque.
The 2014 BMW X5 xDrive35d (Have these convoluted names confused you yet?) is priced at $57,525 with its 3.0-liter diesel engine (255 hp and 413 lb-ft), and, finally, the TwinPower Turbo V8-powered X5 xDrive50i (445 hp and 480 lb-ft) will start at $69,125. Buyers looking to customize their X5 experience can choose from the Luxury Line, xLine or M Sport packages, plus Ivory White and Mocha Interior Design Packages. Regardless of which engine is chosen, the X5 will come equipped with an eight-speed automatic transmission.
For comparison, the 2013 X5 xDrive35i started at $48,425. That means the price has increased by over $5,000 despite not including standard all-wheel drive or by $7,600 when comparing apples to apples with similar six-cylinder engines and power to all four wheels. The V8 model increased by $4,000 and the diesel, interestingly enough, dropped by $100.