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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

BMW is the US auto industry's leading exporter

Which automaker do you think ships the most cars out of North America, one of the Detroit Three or perhaps one of the Japanese automakers? Nope. It turns out the BMW's Spartanburg, SC, factory is the biggest automotive exporter from the continent in the United States. According to a recent profile by Bloomberg looking at the plant's 20th anniversary, Bimmer's southern ops sends out more vehicles than all of Michigan combined.
When the Spartanburg factory opened up in 1994, its success was hardly assured, largely because of South Carolina's relatively small economy at the time. However, BMW picked the site because of its proximity to East Coast shipping that made it easier to move engines and transmission in from Germany and export vehicles back to Europe, according to Bloomberg. The Bavarians clearly made the right choice.
Today, the plant has developed into an absolute powerhouse. The factory currently assembles the X3, X4, X5 and X6 and exports about 70 percent of the vehicles built there. Things are only getting better. BMW is investing $1 billion through 2016 to boost annual production from the current 300,000 units up to 450,000 and to build a new flagship crossover called X7. The expansion also adds a further 800 jobs there to take total employment up to about 8,800. Including the latest financing, BMW has put over $7.3 billion into the factory since it opened, notes Bloomberg.

BMW 5 Series future: 3-cyl engines and 600-hp M5

What if we told you the next BMW M5 would crest 600 horsepower? You probably wouldn't be too surprised, considering the steady increase in output that's accompanied each preceding generation. Now, what if we told you that the next BMW 5 Series would be available with a three-cylinder engine? Yeah, that'd be a surprise. But it may be a reality, according to a new report from Car. In its roundup of information on the next-gen BMW 5, code-named G30, the Brit mag predicts the new sedan will arrive in the summer of next year riding on an all-new platform that trims nearly 180 pounds of body fat through the use of high-strength steel, aluminum and carbon fiber. That platform, called the CLAR, which is short for Cluster Architecutre will give birth to not only a new 6 Series, but (for some reason) a 5 Series Gran Turismo and a Touring model, which won't likely be sold in the US. It will also underpin the 7 Series, eventually. Under hood, the lighter 5er will be paired with a new 1.5-liter, three-cylinder turbodiesel for the entry level 518d. This is the same three-pot oil-burner found in the 2 Series Active Tourer and Mini Cooper D. Of course, considering how little of BMW's actual engine range is sold in the US, we very much doubt the 518d will make it across the pond. More likely candidates for the US market include a range of a 2.0-liter, four-cylinders, such as the 272-horsepower 528i, and potentially a four-cylinder diesel. Naturally, there will be six-cylinder mills, found on the 530i, 530d, 540i and M550d. At the very top of the range, of course, will be a 600-hp M5. There will even be a range of hybrids and plug-in hybrids that are sure to further annihilate the formerly logical BMW nomenclature. Car expects the new 5er to arrive next summer, which we'd wager would lead to a debut at either the 2016 Geneva Motor Show or perhaps next year's Auto China, in Beijing. Featured Gallery BMW 5 Series Next Generation Spy Shots News Source: CarImage Credit: CarPix Rumormill BMW Diesel Vehicles Hybrid Luxury Sedan