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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Someone's willing to pay $16,000 for a hollow, non-working BMW i8

There is an unusual BMW i8 for sale on eBay right now. Unlike your average – and by that we mean "working" – i8, this one pretty much just sits there, looking pretty. See, the i8 in question is just a promotional body shell. It's fullsize and being sold (we think) by a legit BMW dealer (Laurel BMW of Westmont), so it's got strong ties to the real thing, but there's nothing inside. In fact, you can't open the doors or windows and the wheels don't move, unless you count the tiny rolling castors that are a part of the prop. There is no fancy plug-in hybrid powertrain – no powertrain of any sort, in fact – and it was "professionally crafted just for BMW dealers." The headlights do turn on, though, so that's something. What's most impressive, though, is that there are 50 bids for this non-working BMW. In fact, the bidding has climbed up to $16,000. For a car that can't fulfill its mission as a car, that's pretty impressive. Oh, and those bids have not yet hit the reserve price, so the dealer is obviously hoping it can get more money for this hollow BMW. The official base MSRP for a working i8 is $135,700. The first i8 delivered in the US, a special edition for Pebble Beach, just sold for $825,000.

BMW's new strategy: Electric everything

Mercedes isn't the only car maker determined to beat Tesla before it gets huge. Sources speaking to German business daily Handelsblatt claim that BMW is in the midst of planning an executive shuffle that will also include a big shift in its electric vehicle strategy. While the company would still offer ground-up EV designs like the i3, the new strategy would greenlight electric versions of some of BMW's most important vehicles, including the 3-series sedan, X4 crossover, and iconic Mini. If the leak is accurate, management is likely to approve the change at the end of September. We've asked BMW for its take on the report, although it declined to comment to Handelsblatt. It wouldn't be shocking to see the Munich crew change tack, though. While Tesla has received hundreds of thousands of Model 3 pre-orders, i3 sales dropped in 2016 – the upscale (if oddly-shaped) EV just isn't as hot as it once was. If BMW electrifies some of its most popular cars, you wouldn't have to choose between a super-efficient, eco-friendly EV and the familiar designs of the brand's mainstream driving machines.The story originally appeared on Engadget, your guide to this connected life.Related Video: Featured Gallery Mini Vision Next 100 Concept View 38 Photos Green BMW MINI Electric Hybrid engadget