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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

Recharge Wrap-up: BMW i3 carshare, Audi e-gas plant

Elix Wireless has announced its E10K Wireless Charging System. The system is designed for harsh conditions, delivers up to 10 kilowatts and features automatic detection and removal of foreign objects. Its low frequency makes it safe to operate near oil and gas, and in other hazardous environments. The system can charge personal vehicles, as well as electric buses, trucks, mining equipment and heavy duty machinery. Elix has "created an entirely new technology that meets customer demand for fast, safe and reliable charging," says, CEO David Smith. The E10K system uses Elix's Magneto-Dynamic Coupling technology, with rotating permanent magnets in the transmitter and receiver. Read more at Green Car Congress, or in the press release from Elix Wireless. FreeWire Technologies and Siemens are working together on a pilot program for the Mobi Charger. The mobile charging station, which uses second-life EV batteries to charge electric vehicles, will be deployed for a trial at LinkedIn's campus in Mountain View, CA. The Mobi is more flexible than stationary chargers in that it brings the charging to the car, regardless of where it is parked, rather than having to park the EV in a specific spot. It can charge up to five cars per day without putting stress on the grid during peak hours. Read more from Siemens. Audi's e-gas plant in Werlte, Germany helps stabilize the power grid. The plant, which produces synthetic methane using CO2, water and electricity, is able to draw six megawatts of power within five minutes, allowing it to become certified in the electricity balancing market. This helps the grid adapt to the larger load fluctuations that go hand-in-hand with generating renewable energy. It also allows the plant to achieve higher operating times and produce more e-gas each year. Read more in the press release from Audi. The BMW i3 is now available through the DriveNow carsharing service in Germany. DriveNow, which is a joint venture between BMW and car rental company Sixt, has put 100 i3s into service in Berlin, Hamburg and Munich. BMW also says that it supports a shift away from private car ownership in order to improve urban living and mobility, and sees electric carsharing as an important part of that. "We are witnessing the changes our customers and society as a whole are making and we are taking them on board," says BMW's Dr. Bernhard Blattel.

Genesis G70 vs sport sedan rivals: How it compares on paper

We got our first look at the Genesis G70 sport sedan today. We think it looks good, with enough ties to its fellow Genesises (Geneses?) to further establish the brand and just enough distinction to help it stand out from the crowd. But ah yes, the crowd. Although Genesis didn't release the G70's full spec sheet, it revealed just enough for us to start sizing it up to its future competition. There are certainly others with which to compare (Lexus IS, Cadillac ATS, Alfa Romeo Giulia, Jaguar XE just to name a few), but we decided to take a look at the best sellers and most competitive luxury sport sedans. (And hey, if you like this, we can always do a follow up) So, here we have the Genesis G70 vs BMW 3 Series vs Audi A4 / S4 vs Mercedes-Benz C-Class vs Infiniti Q50. Nothing like a good chart to dig your teeth into on a Friday. Note that we only compared those models that line up with the G70. So, we left out the BMW 320i and Audi A4 Ultra entry level models as well as the Q50 3.0t mid-grade model that's considerably cheaper than the German performance upgrade models we listed. All 0-60 figures are rough estimates based on several sources, models/drivetrains and OEM figures. Related Video: Featured Gallery Genesis G70 vs other sport sedans View 15 Photos Audi BMW Genesis Infiniti Mercedes-Benz Luxury Sedan consumer infiniti q50 audi s4 genesis g70 mercedes-benz c-class bmw 330i bmw 340i