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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Five bikes from EICMA you need to know about

Each and every year, the world's biggest motorcycle manufacturers gather together in Milan, Italy to show off the latest and greatest machinery that will soon be offered to dealerships the world over. It's called EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori), and this year's crop of new motorcycles is just as exciting as ever.
We've selected five of the coolest motorcycles shown at this week's show, including models from Aprilia, BMW, Ducati, Honda and Yamaha. Join us down below for a high-performance, two-wheeled Italian journey.

The 2017 Alpina B7 xDrive isn't as cool as the BMW M760i

Steve Ewing is good people, but when it comes to big BMWs, he talks nonsense. He argues, incorrectly, that the new Alpina B7 is somehow cooler than the new M760i. Here's why he's wrong. No surprise, but the bulk of the pro-M760i argument comes from under the hood. Yes, both cars produce 600 horsepower and 590 pound-feet of torque, but it's where the power comes from that really matters. The M760i's power is just much more accessible, with peak torque coming in at just 1,500 rpm, while the Alpina makes owners wait until 3,000 rpm for max twist (a fact Ewing glosses over). The V12 also offers up all 600 horsepower at 5,500 rpm, 250 rpm earlier. Sure, the Alpina is 0.3 seconds faster to 60 miles per hour – it does the deed in 3.6 seconds to the M760's 3.9 seconds – but it relies on a tweaked transmission setup to do it. Not only that, but big automakers like BMW are usually quite conservative about performance figures, so it's still a bit early to hand a medal to the aftermarket. Here's the other thing about the engines – Nigel Tufnel would prefer the M760i. See, the Alpina has a 4.4-liter, twin-turbo V8, but the M760i has a 6.6-liter, twin-turbo V12. To paraphrase Tufnel, "This one has a V12." We rest our case. Other changes between the two cars are largely in the eye of the beholder – we can talk about the transmission, suspension, and xDrive changes until we're blue in the face, but we simply don't have enough information about the two setups to make substantive arguments – some people might prefer the subtler styling of the M760i. We're not going to blame anyone for liking the more aggressive look of the Alpina, with its big, quad-tipped exhaust, meaty front splitter, or aggressive side sills. And those 21-inch Alpina wheels? Easily the coolest styling detail. You can get a closer look at them, and the Alpina's other changes, in our live gallery from the floor of the Geneva Motor Show. Related Video: Power, Dynamics and Luxury combined for class-leading performance and a superior driving experience – the all-new 2017 BMW ALPINA B7 xDrive. - Unique combination of high-performance drivetrain with 600 bHP and xDrive all-wheel drive system provide a 0-60 mph acceleration time of just 3.6 seconds. - Most advanced suspension and chassis technology with ALPINA calibration including for the first time Integral Active Steering for ultimate dynamics and comfort.