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BMW expounds on i8 design and performance in new videos

At this point, there isn't much we don't know about the 2015 BMW i8, so BMW is starting to focus its attention on reassuring consumers that the future of BMW won't abandon the past. In these two recently released videos, BMW answers questions prospective buyers might have about about the new model's design and performance.
In the design video, BMW explains how the i8's styling is intended to be practical, with aerodynamics and fuel efficiency in mind, yet still have a sporty and dynamic look. The performance video aims to show that the plug-in hybrid can be fuel efficient while still delivering plenty of performance, and it shows an animation about how the i8's drive systems work together. Scroll down to watch both videos on this bold green supercar.

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

BMW i8 with 500+ horsepower in the cards?

While BMW makes plenty of machinery to keep enthusiasts interested, its most enticing models are often based on more ordinary ones. That's what made the arrival of the i8 so captivating, emerging as the first stand-alone BMW sports coupe since the M1. But if its dual purpose - trying its best to both embrace the earth and traverse it rapidly - somehow left you disappointed, the next development could prove to fix that.
According to Automobile, BMW is working on a more potent i8S model. The hardcore version of the hybrid sports car would offer more power and a stiffened chassis to make it that much more aggressive. The Bavarian automaker is reportedly still evaluating two potential powertrain options: The first would pair a 2.0-liter twin-turbo four-cylinder good for 320 horsepower to an electric motor with another 204 hp. The second would use a 3.0-liter straight six with 480 hp and an electric motor with 109 hp. Both would be mated to a nine-speed dual-clutch transmission and an integrated starter motor packing an extra 27 hp.
Either way, we'd be looking at a combined output well in excess of 500 horsepower - far more than the existing i8's 228-hp turbo three and 129-hp electric motor - dropping the 0-62 time down from 4.1 seconds to an estimated 3.5. Couple that to a more advanced carbon chassis, wider tires and other goodies, and the i8 would be transformed into a far more capable performance machine than it already is.