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BMW, Sixt carsharing making money most places

The DriveNow carsharing service, which is a partnership between BMW and Sixt, is growing quite rapidly. "We've been surprised about the explosion of new subscriptions, which has helped boost revenue," says Sixt CEO Erich Sixt. The number of DriveNow users has increased from 215,000 at the end of last year to 300,000 today. Sixt says that DriveNow has been profitable in cities in which it has been established for over a year. Perhaps encouraged by its unexpected success, DriveNow is set to expand even further. The service is currently available in five German cities, as well as in San Francisco, California, and the involved parties are considering a five-year plan to expand to 25 more cities in Europe and the US. Still, Sixt expects DriveNow to report a "small-to-medium, single-digit" loss for this year, according to Sixt CFO Julian zu Putlitz. It's no big deal, just the result of startup costs in new areas. Sixt, which is Germany's largest car rental company, also reported that its own second-quarter income rose 12 percent to $37.7 million, while sales rose 7.6 percent to $585.78 million. DriveNow uses a membership and pay-per-minute model that allows customers to rent BMW and Mini vehicles as they need them. The service also acts as a way to let potential customers try out the vehicles and familiarize themselves with the brands before they buy cars of their own at some point. Depending on the location, DriveNow's fleet includes the BMW 1 Series, ActiveE and X1, as well as several Mini vehicles like the Cooper, Clubman and Countryman. Featured Gallery 2012 BMW ActiveE: First Drive View 31 Photos News Source: BloombergImage Credit: Copyright 2014 AOL Green BMW MINI car sharing profit revenue drivenow sixt

Fore! Pro golfers race BMW i8 against a golf cart

You wouldn't think a couple of pro golfers racing a golf cart along a nice green course would get the blood pumping. But throw in a BMW i8 plug-in hybrid and things get at least a little more interesting. At least, that's what the German automaker is hoping for. Bimmer is swinging big with a cross-promotional video featuring two pairs of golfers racing plug-in vehicles at the 2014 BMW International Open golf tournament in Koln, Germany. Two of the golfers take your run-of-the-mill golf cart while the other two take a slightly more powerful BMW i8, with the goal to get to the course's "halfway house" first. The race, among other things, sends jackrabbits scurrying and shows off the i8's really cool doors and racy styling. The odd part – "spoiler" alert – is that the golf cart wins the race by taking a short cut through the course despite the fact that the i8 pairs a 231-horsepower turbocharged engine with a 131-horsepower electric motor. It's probably not exactly the message of high-speed performance BMW wants to convey but it would raise eyebrows if this weren't all a silly stunt. Check out the three-minute video below and then read our i8 First Drive impressions here.

BMW i creates high-design solar charging carport

With the first deliveries of the i3 under way, and the recent i8 press launch, the marketing push in the US for the BMW electric sub-brand has begun. These i vehicles are supposed to have a completely different feel from the rest of the brand's lineup. To complement their earth-friendly ethos, the Bavarian company commissioned BMW Group DesignworksUSA in California to create a solar carport concept that could keep the models sustainably topped up on power. It premiered alongside the i8 in Los Angeles at the electric sports coupe's media launch.
At first glance, the BMW i Solar Carport Concept looks like a pergola from a winery or a well-groomed garden, but like the i vehicles, the deeper you look, the more high-tech features there are. The sides feature carbon elements in a similar way that the i3 and i8 have a carbon fiber-reinforced plastic body. Bamboo forms the uprights because its quick-growing nature makes it rather sustainable, and the solar panels are strung along the top to harness energy.
Obviously the sun can't provide all of the energy that the electric cars need, and a BMW Wallbox Pro charger is also connected to the power grid as a supplement. It includes a readout telling users the amount of solar energy versus municipal electricity it's using.