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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Bangle urges auto design shakeup, says industry not innovating

Controversial designer Chris Bangle, the man behind the notorious E65 BMW 7-Series "Bangle Butt," has some rather sharp criticism for the current crop of automotive designers in an upcoming full-length interview with Automotive News Europe. The preview, posted on Automotive News, details parts of the interview, with the always vocal Bangle lamenting the state of modern automotive design.
"Even concept cars today simply anticipate the next production model coming down the line. Is this innovation? No. And at the end of the day this is what's preventing car design from moving into a new era." Controversial as Bangle's design philosophy may be, we can't help but think he has a point. His so-called "flame surfacing" at BMW and other stylistic elements had a huge influence on modern automotive design, although as the years have passed, there hasn't been much innovation on the same scale.
Interestingly, Bangle also mentions that he's been courted by a few manufacturers that wanted to install the American as the head of their design teams. He's flatly rejected them, telling ANE, "It's not something you can do part time, you have to do it with all your heart and soul or you're going to get it wrong."

BMW M235i Racing takes to the track

Last month, BMW showed off a motorsports version of its new 2 Series Coupe called the M235i Racing. While that single image was obviously a rendering or design model, BMW Motorsports has now released a video showing the real deal being tested.
From what we can tell from beneath the camouflage, the wide-body fenders ­- to accommodate a 3.5-inch track stretch - are slightly different than the image BMW previously released. Still, the body is noticeably different from the stock coupe. The video, which is posted below, shows glimpses of the race-prepped interior, including a full FIA roll cage, but more importantly we get to hear the 333-horsepower engine and its throaty exhaust in action.