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Why won't automakers slap on a turbo badge anymore?

Where have all the turbos gone? Not the actual pieces that go in the engine, mind you, those are everywhere these days as automakers downsize cylinder counts and boost efficiency and CO2 claims. But the turbo badges and fanfare are missing. Back when turbos were something to get excited about there was "turbo-driven," "turbonium," and "The Turbo Zone," among other silly lines. But now that basically every car is getting some sort of boost even on the lowliest trims, automakers are almost sliding in the turbos under the radar. Or if you look at some of the nomenclature, pretending they don't exist at all. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border. The latest automaker to hide that it has boosted the turbo presence is Porsche with the 2017 911 lineup. Even the standard Carrera models now get turbocharged flat-six engines, meaning the 911 Turbo models aren't quite as special as they once were. Porsche is in a sticky situation with this. The 911 Turbo, after all, signifies where the 911 family takes off from being a sports car and becomes the Ferrari fighter. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border, but now Porsche has crossed it and is trying to downplay the fact. There are a lot of exaggerations with displacement badges today, with claims the 2.0-liter turbo four in a Mercedes C Class equates to a naturally aspirated 3.0-liter six to make a C300. Volvo is pretty far up there, too, saying an XC90 T8 means V8 power, even though it's a 2.0-liter turbocharged and supercharged four with electric assist. I don't know why BMW can't just call the car a 330i Turbo, rather than inflating the numbers up to 340i. Saab tried all of this back in the '90s when it decided to turbocharge its entire lineup, from light pressure units all the way up to models actually called "Saab 9-3 HOT" (for high-output turbo). But then the brand deleted any external reference to the turbo under the hood and people wondered why they were buying a $42,000 four-cylinder convertible. And that didn't turn out well. Even though these turbo replacements often make more power than their naturally aspirated predecessors, they're very different engines. People knew something changed when they exchanged their leased 328i with a 3.0-liter six for a 328i with a 2.0-liter turbo four.

2014 BMW 535d xDrive

I absolutely love to travel, but man, do I hate flying. Not the act of flying itself, but air travel in general - slogging through the airport, dealing with security, fighting with delays, only to finally be crammed like cattle into a too-small airplane seat where you're offered $8 sandwiches that are half-frozen. (Okay, it's not always that bad, but still.)
So when I was tasked with attending the launch for the 2015 Subaru WRX STI in Carmel, CA, I had a choice to make. I could fly into San Francisco and find my own way down to Carmel, or I could grab a turbo-prop out of SFO and fly directly into Monterey. And since you're reading about all of this in a car review, it's pretty obvious which option I chose.
The current BMW 5 Series isn't a new car, despite receiving a couple of updates for the 2014 model year. But what is new is the 3.0-liter turbodiesel inline six-cylinder engine found underhood, borrowed from the larger X5 xDrive35d and also seen in the upcoming 740Ld xDrive. It's a honey of an engine, and here in the 5 Series, it makes for a truly first-class experience.

This is the final BMW M3 Coupe

Pour some out for the BMW M3 Coupe, folks. Production of the two-door, fixed-roof M3 has officially ended, and the orange car you see here is the very last one.
But we don't just meant the last M3 Coupe of this generation - this is the last M3 Coupe ever, since the next-gen car will launch under the name M4, staying true to BMW's revised nomenclature where coupes and convertibles will use even numbers. (Don't forget, the new 3 Series coupe becomes the 4 Series for the 2014 model year.) There will, of course, be a new M3, but that badge will only be found on the four-door version.
BMW first launched the M3 Coupe in 1986, and since then, more than 40,000 examples have been built. Sedan and convertible versions were added later in the car's life, and BMW says that the current 2013 model year convertible will remain in production until September of this year.