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Google reveals Alphabet, but BMW already owns that trademark

Google co-founder Larry Page unveiled a surprise restructuring yesterday with the announcement of Alphabet, a new company that owns Google and all of its semi-related products. Google's stock soared five percent directly after the announcement, the world was busy dissecting the meaning of alpha and bet, and things looked rosy for the new company. However, there could be one problem: BMW owns the trademark and .com domain for "Alphabet." And it doesn't want to sell, a spokesperson tells the New York Times. BMW's Alphabet provides service packages to corporations with vehicle fleets. In terms of trademark infringement, it's no problem for two companies to have the same name, as long as there's no possibility of confusion for customers. In this case, there is at least one clear connection between the two organizations: BMW is a car manufacturer and Alphabet owns Google, which has a line of self-driving cars. BMW is looking into the possibility of trademark infringement, NYT reports. As for the Alphabet domain, Google's new company has secured abc.xyz, so BMW can continue using alphabet.com without worry – except for the apparent traffic overload that hit the site after Page's announcement. Google's Alphabet has a different domain issue to tackle: China has blocked its new site, despite expansive local coverage of the restructuring, Fast Company reports. This article by Jessica Conditt originally ran on Engadget, the definitive guide to this connected life. News Source: The New York TimesImage Credit: Associated Press Government/Legal BMW Technology trademark alphabet

BMW tests M Lap Timer App with M4 Coupe at Brands Hatch

The 2015 BMW M4 looks to include all the necessary ingredients to offer dynamite driving experience. It's an M car after all. But in today's constantly connected world, the experience of hurtling a car around a track isn't always enough.
We want data, and while there are some solid telemetry apps available for smartphones (notably Harry's GPS LapTimer), manufacturers have been a bit slower to develop their own dedicated mobile telemetry trackers for their performance cars. With the new M4, though, BMW is taking the plunge, allowing drivers to track their lap progress through a new app, creatively called the M Lap Timer.
To show off the program, BMW has recruited touring car racer Andy Priaulx to perform a fast lap in an M4 at the UK's Brands Hatch circuit. The accompanying video doesn't do much to show off the app in action. Rather, it give us a stylized look at the metrics as Priaulx hustles BMW's hottest 4 Series coupe around the circuit.

Reverse-engineering i3 shows BMW profits after 20,000 sales

"This is, without a question of a doubt, the most advanced vehicle on the planet. It's as revolutionary as the Model T was when it came out." That is exceptionally high praise, and it's not even being heaped on one of the million-dollar hybrid hypercars from Ferrari or McLaren. It's not even being attributed to a particularly zealous Tesla fan. Nope, it's coming from a mustachioed man in suburban Detroit, and he's discussing a $42,400 BMW hatchback with Forbes. Of course, said hatchback is the revolutionary i3, and Sandy Munro's statements carry some degree of authority, as his company is tearing apart and analyzing every little nut, washer and bolt on the four-seat EV. Munro's eponymous company performs reverse-engineering analysis, meaning they rip apart brand new cars and sell the information to the world's automakers, saving OEM's both time and money. The most interesting thing it has discovered thus far? That even with the high costs of two of the i3's most important elements – carbon-fiber-reinforced plastic and lithium-ion batteries – his company's analysis shows that BMW need only sell about 20,000 units a year to turn a profit, Forbes reports. While Munro's company is often contracted by automakers, he's gone it alone on the i3 project, dropping about $1 million into in-depth analysis. That's a lot of money, but the company should be able to turn around and sell its findings for about $500,000, with a batch of Chinese automakers already queued up and ready to buy. Analysis of individual i3 components will also be available from a sort of a la carte menu. To see what it is about the i3 that has Munro speaking so highly of it, head over to the Forbes website and check out the feature article and video on the reverse-engineering process. Featured Gallery 2014 BMW i3: First Drive View 33 Photos News Source: ForbesImage Credit: Copyright 2015 Sebastian Blanco / AOL Green BMW Hatchback Electric Sandy Munro