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Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.

BMW M4 Coupe laps 'Ring in 7:52, bests outgoing M3

Comparing Nürburgring Nordschleife lap times is a bit of a black art, especially when looking at times officially set by manufacturers matched against other sources. Driver skill and weather conditions play a huge roll in determining a quality time. Still, it appears BMW fans have reason to celebrate because the new M4 Coupe beat the previous-generation M3 by 13 seconds in a recent test by Germany's Sport Auto magazine.
Sport Auto conducts what it calls the Supertest, where it runs performance cars around the 'Ring and the short course at Hockenheim to create its own database of comparable times. The M4 with a dual-clutch transmission, ceramic brakes and Michelin Pilot Supersport tires managed a quality 7 minutes 52 second lap around the 12.8-mile course, compared to 8:05 from the last M3, according to BimmerPost. The new coupe also beat the magazine's posted times for the Audi RS5 Coupe, which did it in 7:59, and Mercedes-Benz C63 AMG with an 8:01, but couldn't quite match the 7:44 set by a 911 Carrera S. Still, BMW must be somewhat pleased with these results of its new 425-horsepower coupe because it posted the magazine's cover and an image of the time on its official M Facebook page.
While the M4 apparently stands up to contemporaries and predecessors, new generations of the AMG and RS models are reportedly on the horizon. In other words, more tests will come.

Popular Mechanics Breakthrough Awards honors GM Super Cruise, BMW i3

Our friends at Popular Mechanics have announced the winners of their 2013 Breakthrough Awards, which honor innovations and new technologies in a variety of fields, ranging from medicine to electronics to space travel. Among the winners were a pair of automakers.
The BMW i3 was named one of PM's product breakthroughs, and while the diminutive city car has a range comparable to other electrics, Popular Mechanics was impressed the i3's use of carbon-fiber-reinforced plastic, which allows the i3 to tip the scales at just 2,800 pounds. But the i3's space-age materials wouldn't have been such a smash if it were priced beyond what the general public could afford. BMW's ability to offer a vehicle with such an advanced construction for around $42,000 (nearly half the price of the Cadillac ELR and only about $7,000 more than a Chevrolet Volt or Ford Focus Electric) is wildly impressive and speaks volumes about the future of ultra-light composites in the auto industry.
The other big winner comes from General Motors, which was named an Innovator this year for its semi-autonomous Super Cruise technology that's currently being tested on a Cadillac SRX. The technology, which we've reported on before, combines adaptive cruise control and lane centering into a super system that will allow hands-free driving under certain conditions.