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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

New York Auto Show, Tesla Model 3, Alpina B7 | Autoblog Podcast #535

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts and Senior Editor of Green John Snyder. We talk about the New York Auto Show and its highlights. We also discuss some of the cars we've had in the office including the Jaguar XF S Sportbrake and BMW Alpina B7. And of course, we'll help choose a new vehicle for a listener in our "Spend My Money" segment. Autoblog Podcast #535 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown New York Auto Show Cars in the office: Jaguar XF S Sportbrake, BMW Alpina B7 Tesla Model 3 Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts New York Auto Show BMW Jaguar Tesla Car Buying Used Car Buying Wagon Electric Luxury Performance Sedan 2018 new york auto show alpina alpina b7

Rinspeed Budii Concept is a rolling smorgasbord of future tech [w/video]

There's a strange dichotomy going on inside the Rinspeed Budii Concept. Actually, there's a slew of seemingly mismatched ideas, but that seems par for the course when it comes to the mind of Frank Rinderknecht, no? For instance, there's a manual-wind Manero PowerReserve watch embedded in the cabin, which seems quaint, considering the high-tech nature of the car's design and intent. A high-resolution camera apparently "recognizes" when the watch is getting low on power, and a robotic arm "uses ingenious motions to wind the movement" of the watch. Seriously. The aforementioned robotic arm is a seven-axis unit that can "reach out" to the driver or passenger so that they can take over driving duties from the autonomous car. In this way, the occupants can choose to put their lives under the control of the "cognitive and intuitive autopilot" provided by a telescoping laser scanner and a high-res camera that map the car's surroundings, or to make their own "ethical" driving decisions. We kind of assume that refers to the current autonomous-driving question of the times: whether or not to save the lives inside the car our outside of it in case of emergency. If all of that sounds suitably high-tech, you should also know that the "feel-good lounge atmosphere" of the interior features removable plexiglass work surfaces inside, folding blinds for privacy that are custom printed with user-selectable designs, air outlets with ambient lighting, a "wellness shower in the headliner" (whatever that means) and a center console with – you guessed it – cup holders. The platform on which all of this is based is the all-electric BMW i3 hatchback. If all of that sounds intriguing, we suggest you read all about it in the press release below and take it all in via the included image galleries. Rinspeed "Budii" redefines human-machine interaction Reach out to robots The vision of autonomous driving will soon become reality and will fundamentally change the interaction of man and automobiles. While the research centers of the automotive industry are still feverishly working on the technical solutions, progressive thinkers such as the Swiss idea factory Rinspeed are already giving concrete thought to how automated private transport will transform the car and the man-machine system. Besides fundamental conceptual changes, this will also have to involve issues of ethics and society. In the past, the robots in the factories of this world merely assembled cars for people.