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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

VW could look outside its own ranks for next CEO

Companies have two options when coming up with succession plans – hire within, or go outside its ranks. Either choice comes with advantages and disadvantages, to be sure. Hiring within means generally getting someone familiar with the company and its culture and traditions, while going outside is ideal if you're looking to shake things up and bring in fresh ideas. It's unclear which avenue the Volkswagen Group will go down when it comes time to replace its head man, Herr Professor Doctor Doctor Herr Martin Winterkorn, but he isn't ruling out a trip outside of Wolfsburg. Winterkorn has already given the reins of the VW brand to former BMW board member Herbert Diess, while Andreas Renschler, a former Daimler board member, is heading up VW's truck group. Now, Winterkorn has made some statements to a German weekly that indicate the most important thing about his successor isn't necessarily his (or her, though no women appear to be on the short-list) previous employer, Motoring.com.au is reporting, so much as his qualities as a leader and an engineering background. "A Volkswagen boss has to have a big affinity to our products. He needs to be close to customers and he needs to have a relationship with dealers," Winterkorn told Stern. "Like always, it depends on the personality and it also helps if the candidate is an engineer." Motoring throws out a couple of potential candidates from within, including Porsche boss Mathias Muller, Audi Chairman Rupert Stadler and engineering guru Ulrich Hackenberg, in addition to both Diess and Renschler. And while each candidate has a lot of potential, the only thing that's guaranteed right now is what Winterkorn has already said: "The decision about who will succeed me is not an easy one for the supervisory board."

Recharge Wrap-up: Grimsel electric car breaks acceleration world record, electric Ford Raptor ATV debuts

An all-electric version of the Ford F-150 SVT Raptor is now available... as an ATV. Made by Caddyshack Golf Cars, it features officially licensed Ford badging borrowed from the super-macho pickup. It has a lifted chassis with leaf springs in the front and rear, hydraulic shocks and off-road tires. Powered by a 48-volt motor, it can do 0-25 mph in 2.9 seconds. Range is an estimated 30 miles - plenty to get you through 18 of the most rugged holes of golf you've ever played. Caddyshack also offers other miniature electric Fords, including a Shelby GT500, Shelby Cobra and 50th Anniversary Mustang. Read more at Green Car Reports. Lexus takes a crack at the BMW i3 in a new video from Funny or Die. In the decidedly anti-EV film, a group of guys drives to Las Vegas for a "dad-chelor party" in a Lexus CT 200h and a BMW i3. The Lexus hybrid makes it to Sin City without any problems, while the BMW's occupants need to make several lengthy stops to charge along the way, missing much of the fun. The video lampoons the inherent range limitations of the EV (the BMW group ends up driving slowly through the desert with no AC or radio to save energy), all in a well produced, if somewhat misguided, short comedy film. Perhaps they should have considered the i3 with a range extender? See the video below, or read more at Green Car Reports. Students from ETH Zurich and Lucerne University have set a new EV acceleration world record. Their "Grimsel" racing car was able to zoom from 0-100 kph (0-62.137 mph) in just 1.785 seconds in less than 30 meters (98.425 feet), crushing the previous record of 2.134 seconds. Even more impressive is that the Grimsel was built by the students themselves, as part of the Formula Student team at the Academic Motorsports Club Zurich. The car weighs just 370 pounds and provides 200 horsepower and 1,202 pound feet of torque from the four hub motors. The Grimsel uses traction control to manage torque for maximum acceleration. See the record acceleration run in the videos below or read more at Gizmag, at Electric Autosport or in the press release from ETH Zurich below. 'grimsel' breaks world record The 'grimsel' electric racing car today broke the previous world record for acceleration in electric cars. The vehicle accelerated from 0 to 100 km/h in 1.785 seconds in under 30 metres. The new record was set by students from ETH Zurich and Lucerne University of Applied Sciences and Arts, who also designed and built the vehicle.