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Auto blog
Lexus NX, BMW i3 to get Super Bowl commercials
Mon, Jan 19 2015At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.
2016 X6 M brings the power at LA show
Wed, 19 Nov 2014BMW tore the cover off the second generation 2016 X6 M Wednesday at the Los Angeles Auto Show.
BMW tuned the 4.4-liter twin-turbo V8 to push out 567 horsepower, up from the last model's 555 hp. Torque also leaps to 553 pound feet, compared with the previous output of 500 lb-ft. The V8 is paired with an eight-speed automatic transmission, which swaps in for the old six-speed. This potent powertrain allows the crossover to hit 60 miles per hour in about four seconds.
The X6, which features slightly more dramatic styling and an angled rear roofline, debuted alongside the more conventionally styled 2016 BMW X5 M at the LA show.
BMW 7 Series could get M variant alongside Alpina B7
Tue, Jun 23 2015BMW is launching the new 7 Series with a limited engine lineup, but according to Car and Driver, there are more powerful versions on the way – including a potential M Performance model. The new 7 Series is initially being offered with a 320-horsepower turbo six and a 445-hp twin-turbo V8. European customers will also be able to spec a 261-hp diesel or a 320-hp hybrid. There's an M Sport package available as well with enhanced visual cues, but that won't be the extent of the performance choices when all is said and done. Expect a new 760i that will pack BMW's twin-turbo V12, and a new Alpina B7 to feature a more powerful twin-turbo V8 with around 600 horsepower. In parallel to the Alpina, however, C/D reports that an M Performance model could finally be in the works, which would ostensibly offer BMW the opportunity to go after the likes of the Audi S8, Jaguar XJR, and Mercedes S63 AMG, without changing tacks too drastically over the resolute position it's taken in the past against creating a full-on M7. C/D reports that there are more powerful diesels joining the lineup in the future, but those aren't likely to make their way to US showrooms anytime soon.