2017 Bmw X5 Xdrive40e Iperformance on 2040-cars

Auto blog

This Or That: 1980 Oldsmobile 442 vs. 1989 BMW 635CSi [w/poll]

The last time I roped a coworker into an automotive debate, I lost. Resoundingly, I might add. Still, 2,385 voters chose to cast their lots for the Fiat 500 Abarth, as opposed to 5,273 choosing the Ford Fiesta ST, and so I can rest easy in the knowledge that at least 30 percent of you, dear readers, see things my way. I still like to think we have more fun, too.
My loss in the first round of our This or That series, in which two Autoblog editors pick sides on any given topic and then attempt to explain why the other is completely wrong, didn't stop me from picking another good-natured fight, this time with Senior Editor Seyth Miersma. Last time, our chosen sides were eerily similar in design, albeit quite different in actual execution. This time, our vehicular peculiarities couldn't seemingly fall any further from one another: A 1980 Oldsmobile 442 wouldn't seem to match up in comparison to a 1989 BMW 635CSi.
How did we come up with such disparate contenders? Simple, really. Seyth and I mutually agreed to choose a car that's currently for sale online. It had to be built and sold in the 1980s, and it had to be a coupe. The price cap was set at $10,000. The fruits of our searching labors will henceforth be disputed, with Seyth on the side of the Germans, and myself arguing in favor of the Rocket Olds. Am I setting myself up for another lopsided loss?

BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.