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Ruby celebrates 90 years of BMW Motorrad with special helmet collection

BMW isn't the only one celebrating its own 90th anniversary building motorbikes. So is Atelier Ruby, that French manufacturer of jewel-like motorcycle helmets.
Ruby has just released a capsule collection of helmets marking BMW Motorrad's 90th anniversary, and we want them almost as much as a Bimmer bike itself. The Munich 90 collection includes three new designs available in three helmet styles, including the signature blue and red stripes on a white background worn by BMWs of two wheels or four on the racing circuit.
Of course, these helmets, being made by Ruby as they are, won't come cheap, with jaw-dropping prices ranging from $980 to $1,450. Of course there are more cost-effective ways to protect your noggin, but few more stylish.

Weekly Recap: Mercedes continues the pseudo-coupe craze with AMG-tuned CUV

But as BMW's X6 has demonstrated, sport sells in in the crossover segment, and Mercedes is giving the people what they want. BMW proved there is a market for crossover utility vehicles designed to look like coupes – as much as a vehicle with four doors and noticeable ground clearance can look like a coupe, anyway. Now comes the reply from Mercedes-Benz: the GLE Coupe. The rakish crossover is a harbinger of things to come from Mercedes, as it begins the company's transition to a new nomenclature and marks the debut of the AMG Sport line. It also continues the recent coupe craze. Designers from many automakers, like Nissan and Volkswagen, have increasingly turned to swoopy, dramatic styling to make utility vehicles and sedans seem more desirable. By revealing the GLE 450 AMG Sport model first, Mercedes is clearly hoping to cast the GLE Coupe as a sportier, lifestyle-oriented alternative in its lineup of beefy crossovers and SUVs. Mercedes used the word "sport," or a variation of it, 53 times in its press release, so uh yeah, it's sporty. It's not an empty promise: Benz means business with the AMG Sport line. This GLE Coupe gets a 3.0-liter biturbo V6 rated at 362 horsepower and 384 pound-feet of torque paired with Mercedes' new nine-speed automatic transmission, and it runs with 4Matic all-wheel drive. Specs on the other GLE Coupe models were not disclosed. But as BMW's X6 has demonstrated, sport sells in in the crossover segment, and Mercedes is giving the people what they want. After all, more than 260,000 people have bought X6s since 2008, and Mercedes wants a piece of that. From certain angles, the GLE Coupe even looks vaguely like an X6. "This is really a vehicle that is all about status," said Dave Sullivan, product analysis manager for research firm AutoPacific. "You can buy a SUV that doesn't have the inherent qualities of a SUV, such as cargo hauling. People will likely be drawn to the looks. Coupes are all the rage." BMW, however, isn't running from the fight, and the updated 2015 X6 is arriving in showrooms this month. It also added a smaller sibling, the X4, to its coupe-crossover stable in July. The GLE Coupe arrives next year, though Mercedes hasn't specified exactly when it will hit showrooms from the factory in Alabama, or specified details on the rest of the non-AMG Sport models. In 2008, it was surprising the X6 was a hit. In 2015, it will be even more surprising if the GLE Coupe isn't.

BMW i3 gets tuner treatment from Eve.Ryn

The BMW i3, especially when wearing its Capparis White paint job, already looks a bit like some sort of futuristic escape pod launched to Earth from a spaceship. It was only a matter of time until the electric car got touched by the eager hands of a tuner to make it even more eye-popping. It is, after all, a BMW. Japanese tuner Garage Eve.Ryn appears to be the first to give the i3 the inevitable once over. The result is a much more aggressive-looking EV, called the i3 EVO. We say aggressive-looking, because we have no information to suggest that the makeover was anything but cosmetic. The i3 EVO has slightly exaggerated fender flares, which stand out with their strips of carbon fiber along the edge. The redesigned front bumper looks like it could have been fashioned out of Star Wars stormtrooper armor, complete with fake air intakes and, of course, a helping of carbon. The rear end gets a diffuser, too. The large wheels feature blue accents, which help to highlight the Ice Blue bits already on the vehicle. For a closer look, check out the i3 EVO photos in the gallery and there are more like it on Eve.Ryn's Facebook page, in galleries here, here and here, as well as a more recent set of images showing the car emblazoned with Energy Motor Sport (a company that appears closely related to Eve.Ryn, on the distribution end) decals on the sides. There's no telling what the body kit does for the aerodynamics of the car, but it would be interesting to find out what effect Eve.Ryn's handiwork has on the i3's range. Either way, this surely won't be the last time a tuner finds a way to reimagine the BMW i3, so, love it or hate it, you might as well get used to it.