2009 Bmw X5 4.8i, 350-hp 4.8l V8, Loaded; Navigation, Tech Pkg, 3rd Row, Clean! on 2040-cars

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BMW M5 arrives in Monterey packing 600 hp and matte paint

What's a sure-fire way to make a vehicle better? Well, you can add power or make it more exclusive. BMW has done both, just in time to celebrate the thirtieth anniversary of the legendary M5 sedan.
Only 300 examples of the car you see above, the M5 30th Anniversary Edition, will be sold to the public, and those lucky owners will enjoy the most exclusive, most powerful M5 ever made. Power continues to flow from the standard M5's twin-turbocharged, 4.4-liter V8, which has had its wick turned up to 600 horsepower and 516 pound-feet of torque. The sprint to 60 now happens in just 3.7 seconds, which is still a scarcely fathomable speed among sports cars, let alone comfortable, finely upholstered sedans.
Speaking of that upholstery, Alcantara and leather seats and an Alcantara steering wheel identify the exclusive M5, while special sill plates further call out the car's unique spec. Outside, the standard Competition Package adds 20-inch wheels and black chrome badges, while 30th Anniversary Editions wear BMW's Frozen Dark Silver matte paint.

Behind the Scenes of BMW's 'Drift Mob,' Part 2 [w/video]

After spending four days practicing about a dozen drift stunt moves in a parking lot for an upcoming BMW "Drift Mob" internet mini-film, Rhys Millen, Sam Hübinette, Dai Yoshihara, Rich Rutherford, and Conrad Grunewald are finally ready for show time. We are brought to the huge urban traffic circle to see the stunts performed midway through the day to observe for a couple of hours.
The undertaking is massive, with multiple cameras set up, scores of crew members, a helicopter filming from above, a rigged pickup for car-to-car shots, sidewalks lined with security and plenty of curious onlookers, and oh, yeah, a major intersection of a top world city shut down for an entire weekend.
The five drifting legends are nestled in their identical red BMW M235i coupes, which have been modified with special handbrakes but essentially nothing else you can't get on a stock version, and are listening to direction from director Mic Rodgers and stunt coordinator Riley Harper. We're basically given free rein of the set, to shoot the cars, the drivers, and at one point, even hopping in with Yoshihara for one of the admittedly more tame stunts. Even then, the g-forces are so severe that they flip our cameraphone's video recording from landscape mode to portrait. Yes, this is a pretty cool day to be reporting on cars, and as we said during our first installment of our behind the scenes coverage of Drift Mob, we're honored to be the only US media outlet here to tell the tale.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.