2007 Bmw X5 Awd 4dr 3.0si - Back To School Special!!! on 2040-cars

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BMW X4 M probably not in the cards

BMW is preparing to exploit its latest market niche - those that find themselves unable to choose between the 3 Series, 4 Series and X3 - with the X4. If you're looking for an M product, though, you'll remain limited to the 3 and 4 Series. BMW's Bernhard Ederer, at the Australian launch of the X5, told Car Advice he wouldn't "bet on it," when asked about a hotter X4.
Oddly, Ederer's reasoning, according to the Aussies, is out of concern for the X6 M, whose sales the X4 M would apparently cannibalize. That's like saying the M3 doesn't make sense because it will cannibalize M5 sales - the logic just doesn't really hold up. "The question is what customers are we talking to? And are we talking to someone that is willing and able to afford [an X6 M]?" Ederer told Car Advice.
Car Advice seems to feel the same way, claiming the X3-based X4 will share its powertrains with its donor platform, and will eventually spawn an M variant, albeit a few years down the line.

BMW i8 fully revealed ahead of Frankfurt debut

It may be early in the morning here in the US, but in Germany, the first day of the 2013 Frankfurt Motor Show is in full swing. BMW took advantage of the early start and showed off its long-awaited i8 plug-in hybrid sportscar, a two-plus-two, swan-wing-doored coupe, to the Frankfurt crowd.
We drove a BMW i8 prototype back in August, so many of the things we're reading today are clarifications on our initial suspicions or speculations. Underhood sits a 1.5-liter, turbocharged, three-cylinder engine. On its own, it churns out a respectable 231 horsepower and 236 pound-feet of torque, which is then channeled to the rear wheels by way of a six-speed automatic transmission. An electric motor, meanwhile, sends 131 hp and 184 lb-ft of torque through a two-speed automatic to the front wheels.
With all-wheel drive at its disposal, the total system power sits at 362 hp and 320 lb-ft of torque, and allows the i8 to scamper to 62 miles per hour in just 4.4 seconds. That excellent performance is offset by an estimated fuel economy figure of 94 miles per gallon, though, making this a fast and efficient vehicle. Charging is impressively fast on the i8, with a full charge coming from a 110-volt outlet in under four hours. A BMW Charging Station will trim the charge time down to 1.5 hours.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.