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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW pays tribute with Z4 racing livery

Whether it's from Martini or BMW, there's something that makes us a little weak in the knees when we see a racing livery of dark blue, light blue and red stripes over white. Like the one on this BMW racer that will compete at Sebring next weekend. Presented alongside its spiritual predecessor at Amelia Island this weekend, this BMW Z4 GTLM has been decked out in a throwback version of the Bavarian automaker's iconic color scheme. It's a tribute to the BMW 3.0 CSL that scored the marque's first victory at the legendary Floridian endurance race 40 years ago and even wears the same number 25. It's as good a reason as any to bring back a racing livery we love, but then we'd probably take just about any occasion to appreciate it anyway. 40 years after the first win in Sebring: BMW presents anniversary design of the BMW Z4 GTLM for the 12-hour race. Munich (DE), 14th March 2015. On 21st March, BMW Team RLL will contest the 63rd staging of the legendary 12-hour race of Sebring (US) in the US state of Florida. The endurance classic is also the second race of the 2015 United SportsCar Championship (USCC). BMW Motorsport and BMW of North America celebrate a special anniversary on their return to Sebring this season: 40 years ago, BMW Motorsport got its first Sebring victory, with the BMW 3.0 CSL. In honour of that success, the two BMW Z4 GTLMs of BMW Team RLL will sport special designs as they compete on the "Sebring International Raceway". Car number 25 will carry the colours of the winning BMW 3.0 CSL of 1975. At an unveiling ceremony, which was part of the "Amelia Island Concours d'Elegance" in northern Florida, BMW of North America presented the anniversary design of the vehicles to the public for the first time. Many of the successful heroes of that time took the opportunity to attend the presentation. Forty years after the historic victory, then winners Brian Redman (US), Sam Posey (US) and Hans-Joachim Stuck (DE) were reunited on Amelia Island. Jochen Neerpasch, the first managing director of BMW Motorsport GmbH, and BMW Motorsport Director Jens Marquardt were also among the guests. They all had front row seats as current BMW Team RLL driver Bill Auberlen (US) completed the first presentation laps in the BMW Z4 GTLM with the anniversary design. 1975 was a significant year in the history of BMW in North America: BMW of North America was founded, and just a few days later came the historic first victory with the BMW 3.0 CSL in Sebring.

2014 BMW 6 Series gets Frozen Brilliant White convertible, manual option for M6

BMW has announced updates to the 6 Series lineup today, including a special "Frozen" edition of the convertible, and a 640i Gran Coupe in all-wheel-drive trim.
The 2014 BMW 6 Series Convertible Frozen Brilliant White Edition (catchy name, right?) will be available from select BMW dealers this May, and will offer buyers the signature paint, Frozen Black mirror caps, a black grille and uniquely designed, 20-inch M Performance wheels. Just 100 examples of the FBWE 6er will be produced, with both rear-wheel-drive and all-wheel-drive cars in the mix, for starting prices of $106,995 and $110,095, respectively (both prices include $895 in destination and handling charges).
BMW has also informed us that all of its 6 Series Gran Coupe models will now be available with the company's xDrive all-wheel-drive system. No pricing has been given for the xDrive versions of the car as of yet.