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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

Recharge Wrap-up: Houston's bus revival, autonomous trucks on the Autobahn

A documentary shows how Houston, Texas significantly improved its outdated bus system. Called High Frequency: Why Houston is Back on the Bus, the short film describes how the city reimagined its bus system to become more efficient, more useful and more popular. Despite some opposition, the change has proven to be effective, with bus ridership up eight percent in three months, and light rail ridership up due to complementary bus routes. See the video above, and read more at CityLab. Automakers sent autonomous semi trucks on the German Autobahn as part of the European Truck Platooning Challenge of 2016. Mercedes-Benz, Volvo and Scania, among other groups, sent platoons of trucks between Stuttgart, Germany, and Rotterdam, Holland. In Mercedes's platoon of three trucks, the lead truck was fitted with lasers and other sensors to guide the convoy down the road. The two following trucks relied on vehicle-to-vehicle communication to trail 50 feet behind the lead, making room for cars to come between them and closing the gaps when able. The close following distance provides fuel economy gains of up to 10 percent in the rearward trucks on account of the reduction in drag. Read more at Hybrid Cars. Renault has reduced NOx emissions in its Euro 6b diesel vehicles in real world driving conditions. By improving its exhaust gas recirculation systems and NOx traps, nitrogen oxide emissions are cut in half on average, under certain driving conditions. The improvements will be included in vehicles leaving the factory beginning in July of 2016. Beginning in October, owners of Renault Euro 6b diesels can have the modifications added to their cars for free. Read more from Renault. Tata Technologies is creating an innovation lab in California to partner with EV technology companies. Having a tech center in California allows Tata to work on technologies that will largely be deployed in the company's main market of Asia. "Today, we are partnering with companies and startups who have aspirations to sell in China, but a lot of what they do is in California," says Samir Yajnik of Tata Technologies. Read more from The Economic Times. BMW's i Ventures is investing in mobility-as-a-service software provider RideCell. RideCell provides technology for services such as carsharing, ridesharing and other transit services. "The convergence of transportation trends in cities is of key importance to BMW," says Ulrich Quay, head of BMW i Ventures.

First BMW i8 in US to be auctioned off at Pebble Beach

Snag yourself a BMW i8 at the upcoming Pebble Beach Concours d'Elegance Weekend and you won't only be the first in the US to own this model, you'll be getting a one-of-a-kind version of BMW's new gas-electric plug-in marvel. The special i8 will come with a special exterior paint color (called Frozen Grey Metallic) as well as a modified Pure Impulse Tera World interior that has "Concours d'Elegance Edition" etched in and comes with "Dalbergia Brown leather upholstery, which is tanned using dye derived from plant extracts." Tell all your treehugger friends. The 2014 BMW i8 Concours d'Elegance Edition also has laser headlights (as long as BMW gets government approval for them in the US) and comes with the first BMW Charging Station, professional edition. The standard i8 starts at $135,700 and Gooding & Company expects the special i8 to bring in between $150,000 and $200,000 at the auction. We'll find out Saturday, August 16. As a bonus, there's no reserve. The Concours d'Elegance is not a complete stranger to electric vehicles, hosting an EV display at the Meadow Brook Concours in suburban Detroit last year. One-of-a-Kind BMW i8 Concours d'Elegance Edition to be Auctioned During Pebble Beach Concours d'Elegance Weekend 25.07.2014 BMW i8 Concours d'Elegance Edition to be sold at Pebble Beach Auctions presented by Gooding & Company with proceeds benefitting the Pebble Beach Company Foundation and the Pebble Beach Concours d'Elegance Woodcliff Lake, N.J. – July 25, 2014... In celebration of the US arrival of the BMW i8, the world's most innovative sports car, a one-of-a-kind 2014 BMW i8 Concours d'Elegance Edition will be auctioned during the weekend of the 2014 Pebble Beach Concours d'Elegance, ahead of the official fall sale date. The i8 Concours d'Elegance Edition will be distinguished by a unique paint scheme and interior treatment as well as other features that will make it unlike any other BMW i8 in the world. The BMW i8 Concours d'Elegance Edition will be sold by Gooding & Company, the official auction house of the Pebble Beach Concours d'Elegance, during the annual Pebble Beach Auctions at Pebble Beach on Saturday, August 16. Proceeds of the sale will go to the Pebble Beach Company Foundation and the Pebble Beach Concours d'Elegance. The 2014 BMW i8 Concours d'Elegance Edition will feature BMW Individual Frozen Grey Metallic exterior paint.