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Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

BMW offering glitch fix for i3 with range extender

The BMW i3 has received quite a bit of acclaim since its release, with the electric powertrain grabbing a spot on Ward's 10 Best Engines list and the high-tech machine earning the nod as 2015 Green Car of the Year. However, Consumer Reports uncovered a vexing problem with the range-extended version of the hatchback that has plagued it until a recent software update. While CR was driving the range-extended i3 last year, it discovered that when the internal combustion engine was running during low states of charge, hard acceleration could suddenly cut back with no warning to the driver. This was especially problematic when passing. BMW knew about the issue and promised a software update in the spring. That improvement is now available. BMW spokesperson David Buchko tells Autoblog that the software update adds a percent-of-charge indicator to all models of the i3 to let drivers know just how much juice is left. For the range-extended model, it also provides a warning of possible power reduction when the charge reaches two percent. According to Consumer Reports, the revision lets the car anticipate needing more reserve power based on the topography from the navigation system, as well. For any i3 drivers who want the upgrade, they need to visit a dealer for installation, according to Buchko, but it should be come at no cost to owners. Related Video:

BMW will make plug-in hybrid versions of all models

Late last year, BMW made it clear that it would be making plug-in hybrid versions of all of its "core models." The first of those will be the X5 xDrive40e. At the New York Auto Show this week, BMW North America CEO Ludwig Willisch told AutoblogGreen that this enhanced PHEV plan is going to be applied to "every new model." We were asking Willisch if he views Tesla as a competitor to the Bavarian automaker. "I wouldn't say I don't see any competition," Willisch said, "but I still see that a BMW 5 Series and a Tesla are totally different animals." What about the rumored i5 or an i7, we started to ask – "which we don't have" Willisch interrupted – that could happen, couldn't it? "Not any time soon," Willisch said. "What we will have are plug-in hybrids. With the introduction of every new model there will be a plug-in hybrid version of that, too." There are people who are asking if the i brand will expand to a truck or a larger sedan, "but this is all the future," Willisch said. "It's not now and it's not the next couple years." Related Video: